What is the Key to Connecting Sales to Marketing? How Do You Actually Get Followers to Buy?

In the fast-paced world of digital marketing, many entrepreneurs and businesses grapple with a fundamental question: What does successful sales and marketing look like? More importantly, what is the common thread that binds successful campaigns together? The journey from posting content online to having customers believe in your product can be mysterious or elusive. However, understanding and mastering the two C’s—Connection and Credibility—can transform your social media strategy and significantly boost your revenue.

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When to Stop Using AI

Artificial intelligence is taking OVER, and rightfully so as it can speed up your processes. However sometimes you should not be using AI or ChatGPT. When? Why? In this mini marketing masterclass I let you know, based on my recent chat with marketer Neil Patel.

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Mitchell LippittComment
Why You Should Try to Be An Influencer - Even if you’re a Founder… or a Consultant

If the word ‘influencer’ made your skin crawl, you’re not alone! I recently wrote about this for Fast Company magazine. 

When a friend asked me if I was ‘trying to be an influencer,’ I nearly threw a shoe at her. But actually, who cares what you call it? I do want to influence you–I want you to show up with confidence, I want you to believe in yourself, I want you to communicate clearly to grow your business! 

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Kim RittbergComment
Afraid to Brag? How to Do it the Right Way

I get it, you hate bragging? However, it is important to actually let people know what you’re doing? Especially if you’re interviewing, trying to get clients or trying to get press!  If you’re marketing yourself or your business or trying to land a new job, it’s important not to be so humble you miss out on opportunities!

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Mastering SEO with Digital Marketing Expert Neil Patel

If you have heard the word SEO but not exactly sure of its importance or how it can help your business, read on! If you are looking to boost your website's visibility and drive more organic traffic - SEO (Search Engine Optimization) can help! I spoke with SEO expert Neil Patel where he offered valuable tips and strategies for mastering SEO and improving your online presence. Let's dive into the key takeaways:

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Kim RittbergComment
What is Media Training? It's not what you think it is but you need it more!

Media training is an essential tool for anyone who wants to communicate effectively with the press. I’ve media trained CEO’s, members of Congress, business owners and celebrities. Whether you're a business owner, spokesperson, or public figure, media training can help you develop the skills and confidence necessary to succeed in interviews, presentations, and other media-related activities. 

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Kim RittbergComment