Say Less To Say More: Improving Your Elevator Pitch & On-Camera Appearances
You have just seconds to impress someone, make them listen to you and buy what you’re selling! These quick tips will help you improve your speaking skills whether you’re doing an on-camera interview, job interview or filming for social media.
ELEVATOR PITCH
Working with some of my on-camera coaching clients, we focus on the "elevator pitch." Remember being in an elevator with someone you're trying to impress? So for that 30 second pitch you'll want the least amount of words that get the most amount of WOW factor (the one that leads to clients, sales, publicity, dates, whatever).
HOW TO DISTILL DOWN YOUR MESSAGE
Basically you'll take your 'pitch,' edit it down, trying to remove about 20-30% of the words. Do you still get the point across? And (GASP!) is it even better??
This same concept goes for on-camera interviews, print or podcast interviews. JUST say less. Then you'll be saying more.
Remain on point by practicing in advance. You will feel less nervous when you’re prepared.
I've been practicing this myself as I do TV and podcast interviews to promote my own podcast and business.
ON-CAMERA INTERVIEWS: SHORT VS LONG (LIVE TV VS PODCASTS)
Every interview is different - you will need to be much more succinct in a 4 minute TV interview than in a 45 minute podcast interview.
But even those 45 minute interviews shouldn't be rambling! You'll hit MORE points and maybe go DEEPER but cut out extraneous details that can distract from your story, point, sales tactic.
Need help improving your on-camera interviews? Or your branding strategy? Drop me an email!
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