As we come closer to 2025 and reflect on our New Year's resolutions, it's the perfect time to talk about one of the most effective techniques in managing your marketing efforts—time blocking. Many of us have all the knowledge and skills but struggle with the actual implementation due to lack of accountability or simply not making time for it. R
Read MoreAh, the term “personal brand”—an industry buzzword we love to hate but can’t afford to ignore. At its best, building your personal brand sets you up as a go-to expert and opens doors. At its worst, it feels like an all-consuming monster demanding content sacrifices at the altar of the algorithm. So how do you find the balance? I chatted with some heavy-hitters who’ve paved their way to thought leadership. Here’s what they said about making the grind not just bearable but strategic.
Read MoreAh, the term “personal brand”—an industry buzzword we love to hate but can’t afford to ignore. At its best, building your personal brand sets you up as a go-to expert and opens doors. At its worst, it feels like an all-consuming monster demanding content sacrifices at the altar of the algorithm. So how do you find the balance? I chatted with some heavy-hitters who’ve paved their way to thought leadership. Here’s what they said about making the grind not just bearable but strategic.
Read MoreContent pillars have been a game-changer for my client’s content strategy! They’re not just some marketing buzzword—they’re the foundation of a cohesive social media & video strategy. Content pillars are the key themes I return to - and my clients return to - over and over. I use content pillars - also known as ‘content buckets’ - whether creating a video, a social post or a blog post. Content pillars help my clients and I stay consistent, build credibility, and connect with my audience in a meaningful way. For anyone looking to grow their influence, especially the thought leaders and professionals I coach, having solid content pillars is non-negotiable.
Read MoreWhat should I say on camera? This is something I hear from my clients around the country!
Showing up on video builds the trust required to make someone work with you. Showing up is a must if you’re looking to build your client base.
Here are some questions that you can answer directly to camera to make content.
Read MoreAs an award-winning marketer and former media executive, I’ve been working with professionals ranging from members of Congress to supermodels to the staff of Fortune Magazine to help them be better public speakers.
Read MoreWhat does you’re making dinner have to do with Social Media Content? No I’m not talking about food influencers. I drew inspiration from one of my Video Bootcamp sessions to discuss the power of batch creating. Much like batch cooking on Sundays, where you prepare meals for the entire week to save time and effort, batch creating content can transform the efficiency and effectiveness of your social media strategy.
Read MoreI was out with my son and we ran into a juggler on a random afternoon in Brooklyn, New York. After an impromptu juggling lesson, I filmed him and was thinking about the visual & entertaining expectations we believe exist around content! This correlates to a client question I get all the time: How do I make interesting content when my actual work isn't very visual or glamorous?
Read MoreI had the honor of conducting public speaking training for the staff of Fortune Magazine. We focused specifically on public speaking and moderating a panel in advance of their summits: Most Powerful Women, COO Summit, & Fortune Impact Initiative.
Read MoreI had the honor of conducting public speaking training for the staff of Fortune Magazine. We focused specifically on public speaking and moderating a panel in advance of their summits: Most Powerful Women, COO Summit, & Fortune Impact Initiative.
Read More$4 million in sales! Learn from Real Estate Agents who have successfully turned their social media platforms into true client magnets. Learn the secrets of how they built trust online and turned that trust into deals. By leveraging a video-heavy social media strategy, these real estate agnets have successfully modernized and invigorated their marketing.
Read MoreI talk with Randy Baruh and we dive into the invaluable secrets of leveraging social media to boost your real estate career. If you're a real estate agent looking to amplify your online presence, you'll want to take notes!
Read MoreIn today’s mini masterclassI tackle a challenge many of my clients and students face: staying organized when organization isn't exactly your strong suit. Because consistency is key to success with social media marketing.
Read MoreI am speaking at the Fast Company Innovation Festival about AI and how to leverage ChatGPT, and other artificial intelligence in a human way. In a way that actually makes people want to hire you, makes your company look amazing and yes, gets you a lot of content faster!
Read MoreI wrote an article for Fast Company that the Personal Brand Needs to Die and turns out so many of you agree. I'll dig into why this concept is so bad and what we can do to still expand our reach but not focus on building our 'personal brand.'
Read MoreIn today’s mini masterclass, I break down exactly how you can give your videos a fresh and engaging look by adding dynamic subtitles! Whether you're a social media newbie or a seasoned pro, I'll guide you through the simple steps to make your content more accessible and captivating. I'll share my favorite tools, like the very user-friendly Capcut app, and show you how to make the most of built-in captioning features on platforms like Instagram, LinkedIn, and YouTube.
Read MoreRealize that as you vacuum the sand from your car from summer it’s also time to buckle down and return to marketing! Welcome to a special five-minute mini marketing class where I share insights on revitalizing your marketing strategy as we transition from summer to fall. I discuss practical tips for setting quarterly goals, blocking dedicated time for content creation, and ensuring consistency in your marketing efforts. Tune in for actionable advice to kickstart your marketing and elevate your business this season!
Read MoreIn today's mini marketing masterclass, I share a valuable lesson learned while volunteering to teach public speaking to elementary school kids in both Spanish and English.
Read MoreI took my son to his first concert - Imagine Dragons. It was high-energy, there was dancing, there were fireworks. It was a lot of fun for him and me! And there were some salient lessons for marketing and communication that I took away from the band that I want to share with you.
Read MoreHey there, ambitious marketers! Welcome to another quick yet impactful lesson from the Exit Interview podcast. I'm Kim Rittberg, and today I’m sharing essential multitasking tips that can transform the way you approach your marketing strategy—all while folding my children's laundry!
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