How Real Estate Agents Can Win at Social Media with Randy Baruh
Real Estate is a competitive industry and agents who are diving into social media have seen firsthand what a competitive advantage it can be! I work with real estate agent around the country and one client I have worked with who has seen massive growth on video is top 1% New York Real Estate Agent Randy Baruh.
Randy and I caught up and we dove into the invaluable secrets of leveraging social media to boost your real estate career. If you're a real estate agent looking to amplify your online presence, you'll want to take notes!
Randy Baruh, a New York City real estate agent extraordinaire, emphasizes that the cornerstone of success on social media is consistency. "Come up with a plan. Stick to the plan. Come up with a plan to post. Come up with a plan of what you're going to post, and just be consistent," Randy advises. It's essential to have a clear and consistent content strategy to maintain engagement with your audience.
For agents worried about limited budgets or time constraints, Randy has some practical advice. Dedicate just one hour a month to create your content. By efficiently organizing your schedule, you can batch-create videos and posts that will last for months.
Understanding your audience is crucial. Tools like Instagram analytics can help you identify your followers' age range and location, allowing you to tailor your content accordingly. Randy suggests using ChatGPT to generate content ideas: "Find out who your demographic is, who's following you on Instagram. Then go into ChatGPT and say, 'What are the top 25 things followers aged [insert age range] are curious about buying or selling in New York City?"
Once you have your list of topics, create short video clips addressing each question. "Record those answers. Then you're gonna have 25 30-second videos to post throughout the next few months," Randy explains. This method ensures you always have a steady stream of engaging content.
By prioritizing consistency, making efficient use of your time, and tailoring your content to your audience, you can harness the power of social media to elevate your real estate business.
Follow Randy Baruh on Instagram at https://www.instagram.com/randybaruh/
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