What is SEO and Why Does It Matter?
SEO stands for Search Engine Optimization. Why does it matter for your business? And why would I, a former journalist and video executive producer be talking about SEO?
1: SEO is the process of improving your website to rank higher on search engines. Google is the largest search engine, so business often focus on that.
2: As the founding Executive Producer of the video unit at Us Weekly Magazine, search was a very important way for people to find our videos and written content. I went through trainings focused on SEO and learned from my digital editor peers on how to optimize pages, how to better utilize search terms. Understanding SEO was a very important part of having our videos get more views.
3: Now as a content strategist and because I help business owners grow their revenue and leads through video, social media and content, it’s crucial to not only rank higher, but to make better use of the content you’re making.
More about SEO and how to leverage it:
-Publish relevant and quality content
-Have other people list your website in their articles or content (if you are publishing in other blogs or media outlets)
-Target keywords that people are looking for - you can use different tools to figure out those keywords: google, quota, ChatGPT, etc!
OTHER RESOURCES: What are SEO services
Check out some videos that will help you make content faster and when to stop using ChatGPT