What is Media Training? It's not what you think it is but you need it more!
What is on-camera media training? This isn't just about avoiding awkward moments or pivoting in an interview, it's about refining your messaging and skills and getting ready to share your message cogently and persuasively.
I’ve media trained CEO’s, members of Congress, supermodels, business owners and celebrities, and here is what it really is (and isn’t!).
Picture this: you're in front of the camera, and you suddenly forget where to look or how to stand. Or you’re on a stage and you lose your train of thought. Don’t worry, experts (like me) are here to teach you how to stay calm and cool.
It’s more than just about sounding smart; it's about honing your message, and winning people over in every venue: on-camera, on TV, on social media, and in public speaking.
During media training you will learn how to express your message clearly, be confident and natural during an interview. You’ll also realize how to inject your personality so you never seem like a robot or a cue card reader!
There is also the wardrobe consultation because what you wear matters. Media training experts will guide you ensuring you look professional and confident and be thrilled to see the footage after - instead of being shocked to see that your outfit was totally wrong for the venue.
But here's the real deal – media training isn't just for people ready to be under the glare of TV news lights. It's for anyone who might find themselves in front of a camera, be it for a corporate gig, a YouTube tutorial, social media, a podcast recording, moderating a panel or giving a speech. And once you perfect this interview and knock it out of the park, you’ll get more opportunities, more credibility, and in turn hit more business goals whether that’s to land investors, to sell books, to be the expert in your field or cement ‘thought leader’ status.
So, there you have it – on-camera media training is applicable for a variety of instances and training for it is crucial. Whether you're gearing up for an important interview or just want to ace that virtual meeting, these behind-the-scenes tips will have you camera-ready and looking like a pro. Get ready to own the screen, folks!