Win at Social Media Without Burnout! Award-winning Video Expert Kim Rittberg’s Tips
As you make social media video for your business, you need to do it efficiently - without burn out and to have more time and energy to focus on your main business! Award-winning video expert Kim Rittberg teaches you very simply how to do MORE WITH LESS for your business.
Kim Rittberg launched the digital video unit for Us Weekly leading to its $100 million sale, was a TV news producer for a decade and was a video marketing executive at Netflix & PopSugar. She’s won 5 awards for her work and helps real estate agents & business owners grow their leads, income and credibility with video and podcast.
She’ll teach you:
How to make more video in less time for your social media
How to set up to film videos
When to multitask and when NOT to!
Go run your business, let your video marketing do the work for you!
Listen to the bonus solo episode below to learn more!
Kim Rittberg (00:03):
Hey everyone. I just wanted to do a very special, quick solo episode because I've been getting the same question from a lot of my one-on-one clients and my group coaching students. So I wanted to do an episode on how to do more with less. Basically, we all feel the pressure of producing content, making video to grow our business, but truth is we have a business to run, right? Me too. I'm a business owner, even though I teach business owners how to grow with video and podcasts, how to grow income leads and credibility with video. I too have administrative things to do. I actually have my meetings, I have work. I have to balance two kids with that. So I feel the pressure of creating content and needing to do more with less to be as efficient as possible. And one of the main things I remind people is consistency, right?
(00:51):
You have to put out content, video, social content on a consistent pattern in a consistent way. But when people hear consistency, they're like, oh, consistency means burnout. It doesn't have to. So here today, I'm going to give you a few tips on how to create great content in less time and in a consistent way that leads you to not burnout. I want to begin with a really, really important rule. When you're making content, you're not selling, you're never selling your product, and you're never selling something. You're not selling your service, you're not selling your product. You are creating content that sells you, that sells your overall brand, and you're going to bring people in and get that like know and trust. You're going to bring people in to build that relationship, and over time you are selling it is effective marketing because over time you are selling.
(01:48):
With that said, so 80% of your content is content that people would read in a magazine they would purposely click on in a video series. And how do I know this? I worked in media for 15 years. I worked at Netflix video marketing. I was a TV news producer. I worked at Inside Edition. I launched the video unit for US Weekly. I was a vice president of branded video for Pop Sugar. Basically, you always want to be creating content that somebody would seek out. Think with a journalist hat on. So you're always coming in with that point of view. It's never buy this thing 20% off, buy this house just listed. It's always educating, entertaining, making people feel something or learn something. With that said, when we're talking about being consistent, a really great trick is to batch your content. Batching means doing the same processes together.
(02:39):
So when you're in a really good groove and you're feeling creative, sitting down and writing out not just one idea, but like five ideas and really writing them out, finishing them. So let's say I had the seeds of three ideas that I'm going to teach. One is going to be what to do with your hands when you're talking. Another is how to light your videos. And another is one secret to a great video. I'm going to sit down and fully write those out. Whatever document you use, whatever format you use, it could be the notes app, it could be a Google Doc, it could be a pen and paper, but while your brain is in the groove, do as much as possible. Did you know that when you multitask, it takes your brain 20 minutes to return to the main task? That means it's super important to stay in that same realm.
(03:29):
If your brain is in a creative mode, keep going with it. Do not get out of that creative mode. The one exception I'll say is brainstorming. Basically, ideas come at random times and you have to get it out of your head and onto paper. Ever have that moment in the middle of the night, you're like, oh, I had such a good idea. What was it? Oh, you didn't write it down. So whenever you're having a good idea. Recently I was painting the outside of my house and I was getting some good ideas. I'm like, oh, I got to remember to write this down. And I wrote it down as soon as it came to me, and then the second I was done with that, it's added to my list. And so that makes it much less stressful because you have a longer list of ideas.
(04:10):
Now when you're talking about batching, we just talked about batching your creative ideas. You can also batch filming. Actually, it's very important, not just batch. You should be batching your filming, be sitting down. It takes time to set up and break down your setup. So every time you're filming, don't just film one video. You have to film at least three videos that will make your calendar better. It will fill up your calendar, and that way when you turn on, you're not spending all that time turning on your ring light. You're not spending all that time getting your office ready, turning it into a studio. You're executing more than one at a time. That's a really big key. I ran the video unit for US weekly. I turned an office into a live TV studio, and basically as business owners, so do you, and the more you can make that turnkey, the easier it will be on you.
(04:57):
Basically. It takes time to set up. It also takes time for you as the person on camera to get in the groove, put on your lipstick, do your hair, put on a shirt, you like, work your voice, get your energy ready. That all takes time. And so the better you can be about making sure that that is getting more out of it, doing more with less, the more efficient you can be. So those are really important aspects of doing more with less. I'm such a big advocate of saying, yes, you should be putting content out there that is really important, but don't burn out. And likewise, if you want to do live video, you can be consistent, but don't burn out. Do one live video a month or two a month, but don't aim for four if you're feeling it's too much. And remember, all of these content can be recycled.
(05:42):
So any of these videos that are short form videos, maybe 30 seconds, maybe 60 seconds or 90 seconds, take that and drop that into another social platform. Again, you're doing more with less because we all have businesses to run, and it is very important to make that content that less people get to know you and see what an expert you are, but without burning out. And thank you so much for listening. Shoot me your questions. I love hearing from you. And again, as I mentioned before, I'm Kim Rittberg. I help business owners grow their income leads and credibility with video and podcasts. I help you do more in less time. Go run your business and let the video do the marketing for you. Reach out with any questions. You can find me online. I'm at Kim Rittbegrg on Instagram, LinkedIn. I now have my YouTube at Kim Rittberg Content, and I have a free download, 10 Tips to high quality Video that Grow Your Revenue. And you can grab that on my website, kimrittberg.com, and just make sure to follow me and connect. And was this helpful? Let me know.