Ep. 140/ 3 Ways To Get Publicity For Your Business with PR Expert Sabina Hitchen
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PR expert Sabina Hitchen, founder of Press for Success is sharing her advice how you can get featured in the press! Sabina has helped over 15,000 entrepreneurs through her courses, and she brings her unique blend of teaching background and PR expertise to share quick, actionable strategies for getting press coverage. What I love about Sabina's approach is how she breaks down what could be an overwhelming process into clear, manageable steps that any business owner can implement.
The episode is packed with golden nuggets, particularly around two key strategies for fast press coverage: leveraging seasonal stories and piggybacking on hot topics. Sabina teache where you should pitch and how to get coverage quickly! What really resonated with me was her practical advice about following up and creating a consistent PR workflow - something that's often overlooked but crucial for success. As someone who's been featured in Fast Company and Business Insider myself, I know firsthand how valuable these insights are for entrepreneurs looking to increase their visibility and grow their business.
You will learn:
Where to take your story for fast results - 4:13
To tie your story/expertise to timely topics and calendar events - 5:11
To piggyback on hot topics: Insert yourself into ongoing news conversations - 7:05
How to execute properly, writing clear and concise emails to media contacts - 10:58
How to establish a consistent PR workflow in your business - 12:19
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Sabina Hitchen is a dedicated educator and entrepreneur who has spent over a decade empowering small business owners, entrepreneurs, and experts with the tools and strategies they need to gain publicity confidently. A former high school teacher and curriculum designer, she transitioned into public relations, founding her own PR agency in New York and helping clients gain national media exposure. Recognizing the need to make PR accessible to all, she created Press for Success, offering digital courses and resources that equip business owners with the skills and mindset needed to promote their brands effectively. Combining practical education with motivation and mental training, she helps entrepreneurs overcome fear, build confidence, and expand their reach. Passionate about teaching and business growth, she believes that publicity is essential for success and is committed to helping others share their message with the world.
You will learn:
Where to take your story for fast results - 4:13
To tie your story/expertise to timely topics and calendar events - 5:11
To piggyback on hot topics: Insert yourself into ongoing news conversations - 7:05
How to execute properly, writing clear and concise emails to media contacts - 10:58
How to establish a consistent PR workflow in your business - 12:19
Quotes from our guest:
“You can't be like, hey, tomorrow is National French Fry Day and I have four ways to make French fries healthier. That would be too late, right?” - 6:34
"You can find a hot topic related to your industry or niche, but the goal is find something that people in mainstream or local news are already talking about and bring your own story or expertise or value into it because that can move you really quickly into the news." - 8:05
"You need to get the message out there about what you have to offer the right way, or all of this discussion is for nothing.” - 11:21
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