Ep.59/ Instead Of Getting a Raise, I Was Fired: Healthcare Consultant Therese Gopaul-Robinson on Battling Imposter Syndrome & Growing her Business
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Therese Gopaul-Robinson was shocked after she was fired, but she took that experience and launched her own healthcare consultancy. She talks very openly about her struggles with imposter syndrome and the negative voices that we all hear in our head and how she personally turns those voices down, how she quiets those voices. Therese was in my video bootcamp class. She was a total A plus student and she has so many amazing wins. She just landed a client on social media since she started showing up with a strong strategy.
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In this episode you will learn:
How to handle when the unexpected happens
Quieting that negative voice in your head
Getting comfortable being vulnerable
Show Takeaways
Do you have that mean girl voice in your head that tells you you’re not good enough? I think we all do.
Therese Gopaul-Robinson was shocked after she was fired, but she took that experience and launched her own healthcare consultancy. She talks very openly about her struggles with imposter syndrome and the negative voices that we all hear in our head and how she personally turns those voices down, how she quiets those voices. Therese was in my video bootcamp class. She was a total A plus student and she has so many amazing wins. She just landed a client on social media since she started showing up with a strong strategy.
Plus Therese says her views are up a lot and she's had so many really, really cool things happen in her business now that she's understanding how to message and she's having fun with it.
“I have to put a muzzle on that inner mean girl.”
“Even as a business owner, vulnerability is okay.”
“Knowing what you deserve every single day has nothing to do with what you look like.”
Follow host Kim Rittberg on Instagram!
FREE DOWNLOAD: Improve Your Video Quality to Increase Your Revenue - 10 Tips to Take Your Videos from Mediocre to Magnetic Click here!
How To Be A Happier, Less Stressed & More Successful Parent: Click here!
EPISODE LINKS:
Follow Therese on Instagram!
FULL EPISODE TRANSCRIPT
Kim:
The day that I was going to ask for a promotion, I was fired. Instead,
Therese GoPaul Robinson was shocked after she was fired, but she took that experience and launched her own healthcare consultancy. She talks very openly about confronting imposter syndrome and how she's battled it.
This is Mom's exit interview, the show for moms who want to craft the career and life they want. Each episode, you'll meet inspirational moms across various industries and levels who are working and living life on their own terms, and they'll bring you actionable tips from finance to business development to happiness, to crushing that imposter syndrome. I'm Kim RIT Bird. I was a burnt out media executive at Netflix, US Weekly and in TV news. I wanted a career where I was fulfilled at work but present at home with my kids. So I started working for myself and I love it, but not every day was easy or is easy. I wanted to explore with all of you how other moms were creating careers on their own terms. They're carving out flex jobs, starting their own businesses. They're taking back control. Join me and make work, work for you instead of the other way around.
I talk a lot about imposter syndrome sometimes on this podcast, but definitely a lot in my business and about how we have to unlearn the negative messages that we've either been taught or we have in our own head and we sort of hear right, those negative voices. And I do a lot of that for on-camera coaching. And if you're interested in getting more confident to do public speaking, reach out. I have a nice free download that you can grab at my website, kenrick berg.com or write here in the show notes. And one of my recent students felt like they finally had so much to say after we worked together, which is such a compliment because I really, really strongly believe that we all should put ourselves out there. And if you work for yourself, you're really blocking yourself by not putting yourself out there, that you're doing more damage by hiding behind the computer, by hiding, especially when you're trying to build your business or your brand or whatever it is.
And that we too often just let those negative voices get louder and those negative voices, they're real to us. They are totally real to us, but finding healthy ways to quiet them. And I just love this conversation that you're going to hear with Therese Gopaul Robinson. She's a Dallas-based healthcare consultant and she's a former student of mine. She was in my video bootcamp class. She was a total a plus student and for sure, and she has so many amazing wins. She just landed a client on social media since she started showing up with a strong strategy. And she says her views are up a lot and she's had so many really, really cool things now that she's understanding how to message and she's having fun with it. What I love about our conversation today is first of all, she talks about how she went in for a raise and then she was shocked that she didn't get the raise.
Instead of getting the raise, she actually got fired and that was a real blow. And then she ended up launching her own consultancy and she's really, really honest and open about her struggles with imposter syndrome and the negative voices that we all hear in our head and how she personally turns those voices down, how she quiets those voices. And it's just a really beautiful open and honest conversation, and you're going to love it. All right. I am so excited to have Torres here with me. So for the listeners, took my video bootcamp and she is amazing. She's like such an a plus student, wants to learn. Everything was so invested in the class. I was like, I want every student to show up. Like theres did. Soter is a healthcare consultant, a healthcare leadership coach, and a keynote speaker, and I'm so excited to have you join us today. Thank you. Thank
Therese:
You so much, Kim. I have been waiting for this. I am super excited.
Kim:
Yeah, I'm so happy to have you. And so remind me again, how many kids you have, how old they are, where you're based.
Therese:
Sure. So two girls, one 18, just graduated from high school last week, so I'm still struggling not to cry every day. And then I have another daughter, Zara, and she just turned 11. And I am based in Dallas, Texas.
Kim:
Got it. Yeah. Old older kids. You could be my mentor. I always ask older people for tips and advice.
Therese:
Yeah, I don't know that I can mentor you much though, because I'm just kind of shooting from the hip.
Kim:
All right. So I won't ask for your advice. Yeah, yeah.
Therese:
I'm your last resort.
Kim:
So talk to me about shifting from, so you had been, where had you been working before and now you work for yourself? What was the before and what's the after look like?
Therese:
Yeah, so before I was, well, I've always been in healthcare in some way, always on the administrative side. I'm not a clinician, but most recently I was working in the healthcare staffing industry. And then in 2021, well, this was after a few years of being with an organization and doing really well, at least I thought I was, and just kind of talking about promotions for quite some time. The pandemic hit, we were still doing pretty well in the height of the pandemic. And so I finally mustered up the courage to say, okay, that time, it's time for the promotion. I had the data, I had everything to really support that ask. And the day that I was going to ask for a promotion, I was fired instead. So yeah, and people always go whenever I tell that story. So yeah, that did happen. And then that was really the beginning for me. That was the beginning for me and the start of my, I like to call it my new beginning. At that point, I really didn't want to work for someone else, and I only wanted to do the things that I wanted to do that really I enjoyed. And so I decided to, what was the worst decision I could make in the height of a pandemic, start my own business? So I thought, yep, that sounds, that's me. I'll do that. So that was really kind of how this all started.
Kim:
What was the hardest part? So you know, get fired, you're going for the promotion and you're fired. What, what's going through your head at that moment?
Therese:
Shock. I didn't see it coming during the call. I think more anger than anything else close. Second to anger was just feeling very hurt because I committed so much of my time away from my family time, after hours time, losing sleep, all of those things I really committed because I believed in what I was doing. And so I would say the close second would be hurt. So in that moment as that conversation was happening, I felt anger and I felt just significant hurt because I was one, I've always been one of those employees that bought into the, we are a family motto. And so it felt very, I don't know, it was just a very hurtful experience for me. I will tell you though, that as that conversation was happening, I was also thinking there was a little bit of relief. I didn't recognize it as relief at that time, but I started thinking about all these books that I had been wanting to read. I was an avid reader and I hadn't read in years. And so I thought, oh my gosh, I could finally start reading all the books that's like on my windowsill and my nightstand on the floor and in the bathroom and all those things. But I would say during the conversation, anger and hurt for sure was that feeling, which I think would probably be normal for most people. For sure.
Kim:
Then you shifted, how long did it take you to really say, okay, I'm going to work for myself and this isn't just a temporary thing until I find my next job. How long did it take you to say, I'm going to work for myself? This is the next stage of my career?
Therese:
It took about a month or so of me just trying to figure out the what's next piece. Now, I will tell you that as soon as the termination happened, I mean the next morning I was fixing my resume and I started applying for jobs and doing all those things. And honestly, Kim, I was applying for jobs that I knew I was qualified for, but I just felt awful applying for them. I felt just awful. I didn't want to do it, but I have always been, I need comfort, I need security. And so I wanted to just go after the things that I knew that I would probably get if I had an opportunity to interview. So I was doing that for a couple of weeks. And then my husband, actually, Kevin, he was the one that kind of said, we need to talk. We need to have a conversation.
And I thought, uhoh like this, my, you know, need to pull your own weight conversation after two weeks. And he just said, you know what? You have talked for so long about wanting to do so many different things. You've talked about being a speaker, you've talked about being a writer, talked about all of these things. This is the chance. This is your opportunity. We've saved enough. We've done all the right things, and so this is your opportunity. So that was really when that started for me. Now, Kim, there was no strategic plan. I had no idea talk about blind. I mean, I had no clue what I was doing. I just knew that I didn't want to work for someone else. But to answer the original question, when did I know that this was it? I would say probably a year in, quite honestly, a year in, I would say the first year it was just saying yes to a lot of things and just trying out a lot of different things. But then on my one year anniversary, I sat down and thought, there's absolutely no way I could go back from this. There's just no way. There's just no way that I could do anything other than what I'm doing right now. So I would say a full year in, after I started having some wins and started gaining a little bit more confidence in my ability to do what I love and actually just thinking, oh my gosh, I'm actually doing it. I'm working for myself. How cool is that? I would say probably about a year.
Kim:
And what did you learn from that time? Now that you have a little more perspective, what do you take away from that experience and your struggles in that moment?
Therese:
So my biggest takeaway would be even as a business owner, vulnerability is okay. I think a lot of times as business owners or entrepreneurs, we definitely want to give off the I'm the answer. I'm the expert. I can solve the problems. And that's definitely a part of it. I mean, clients want that in you, but it's okay to have some vulnerability and it's okay to share areas where you're still growing and you're still learning, and also share in terms of your past failures. But if you do it in a way that you can show that, Hey, listen, I am just like you. You're my client, but I've been there, I've done that. I've failed many, many times, but look at all the things that I've learned and I can take this and I can help you avoid some of those mistakes. I think that was a big thing for me, and it just kind of happened. And I think it's just because that's naturally who I am. I'm very kind of, Hey, this is what it is. I'm not going to pretend to always have the answers, but I can tell you for sure that if I don't have the answer, I will find it and I will make sure to give it to you. So vulnerability as a business owner is not a bad thing as you're trying to build your business and gain new clients and keep the ones that you have,
Kim:
I really love that as a thing that you learn from it. Cause I feel like I'm very open about the fact that when I show up publicly or speak, I could teach about what I know forever, but I'm not super open. I've never been a super vulnerable person. But I have found that once I've allowed myself to be more vulnerable, not only has it been okay, it's been the key to supercharging my business because it says to people, I don't see myself as this person on a pedestal who knows all this stuff, and you're just a person. I'm like, oh, I'm with you. I might have knowledge in X area that you don't have that I'm going to share with you, but we're all the same, just like I struggle with the same stuff or similar things. And that was something hard. So I like that, that you raised that.
That's something that I learned. It took me a long time to learn that. But now I'm like, okay, I, and I also think someone asked me in a class recently, how much should I share? And I say, however much feels right to you. There's not going to share everything, but I'll share the things that I feel are appropriate. I'm not going to go too dark and too deep. I'm also not going to share things about past companies I worked at that are inappropriate or I signed an NDA on. But I think a lot of the things that even the broad strokes of how you feel and being more open is a lot deeper than they might have known or heard of and that they can learn from. So I thought that's an interesting point. So thank you for reason that.
Therese:
Yeah, and I think too, it just helps whether it's if consulting and so I'm speaking to potential clients or if I'm doing some sort of a keynote, I think it's so important that people see themselves in you because it really helps them connect better to you as not just as a business and a brand, but as a human. We're all humans with trying to just figure things out together. And so I do believe that vulnerability is a huge part of my success, but to your point, know what to share, when to share and how to share it.
Kim:
Yeah, totally. You know, said you went in with no strategy, no plan. How have you been getting clients and marketing yourself that process been?
Therese:
Yeah, so I started picking up the phone. I started picking up the phone and calling people that I had either worked with or I admired. And those are the two phone calls that I made constantly. So if I worked with folks in the past, I just reached out and just said, Hey, I'm starting this new thing. Not quite sure what it's going to be, but I do know that I have this skillset set and I would love an opportunity to work with you before. And then for the folks who I admired, I would just call and just literally say that I have followed you over the past few years, or we've worked in some way, maybe more distantly, always admired your performance or just what you're doing and would love an opportunity to work with you. And then a couple of people that worked with me in the past started calling and saying, Hey, look, really liked when you did X, Y, and Z. I'm working with this new company, or I'm working on this, whatever, would you be interested? And so I for the first year, said yes to everything. Even things that I was like, I am going to have to look this up because I'm not even quite sure what they want me to do, but I'm going to say yes.
Kim:
It's like that movie. Remember that old movie? Don't Tell mom that Babysitter's dead. I'm right on top of that Rose. Yeah, I
Therese:
Literally said yes to every single opportunity. And I mean, I remember someone calling and saying, this is before I really like my speaking part of my business really started to kick off. But I remember someone calling and saying, Hey, we'd love to potentially work with you. Can you send us your speaker sheet and such and such? And I said, absolutely. I'll get that right over to you. And then I'm googling, what is the speaker sheet? What can I copy paste? But I said yes to everything, and that was it. My goal for the first year was just to, it wasn't even a financial goal, it was really just a, Hey look, can I actually do this? Can I get clients and can I figure out what the heck I want to do moving forward on a more long-term basis? And so I said yes to everything.
My business grew truly from referrals more than anything else. I worked with certain clients, they recommended me to others, and then people just started calling me. So lots and lots of phone calls working like nobody's business. And so it's great to have that initial phone call and do all the really cool things on that phone call, but if you don't have the work ethic and you don't deliver or over-deliver, then you're not going to get really far. And so with every single project that I had, whether big or small, I gave a good Jillian percent because I wanted them to see that I was the answer. And I worked for them as if they were my business, they were my employees, and I gave every single thing I had to every single project, and I still do.
Kim:
And I know you've talked about feeling that you are faced with imposter syndrome. Do you feel like you've overcome imposter syndrome? Would you still say you face it or how did you overcome it?
Therese:
Yeah, so being a business owner is the direct opposite of having the imposter syndrome. Those two things can't go together. Having imposter syndrome is really, I like to say I'm just always waiting to be found out. I'm just waiting for people to realize that I don't have the skillset and I should not be doing this. And that was a constant kind of thing that I dealt with. And so being a business owner, it was the direct opposite of it. I had to constantly put myself out there. I had to tell and show constantly that I was the best person for the job, whatever that job was. And so I will not say that I have 100% gotten over it. What I will say is that it's a daily practice for me. And the first practice, the first thing I have to do every single day is I have to put a muzzle on that inner mean girl that's always hanging out with me.
She's constantly there just waiting. And so I have to muzzle her and I only take that muzzle off when she is ready to be nice and play nicely. And so that's a daily exercise for me because imposter syndrome, it's such a huge term, but it really comes down to the basics, which is I don't feel good enough, I don't feel worthy enough. And that comes from Kim years and years of many, many experiences in our lives. Not, not anything we're prepared to talk about today, but it took a long time to get there. So it's going to take a long time to move away from that feeling of not being good enough and not belonging. And so for me, it's a daily conscious effort and something that I have to say to myself every single day, you belong, you're doing great. You just wake up, you show up and you give everything every single day and everything else will be fine, period. And so that's a daily practice for me. So I'm not over it all the way, but I know when it's happening and I know how to combat it in the moment. And I just know the things that I need to do on a daily basis to try to calm those feelings down as much as possible.
Kim:
There's so many things I love about what you just said and your honesty, because first of all, the inner mean girl, that's one of the things I teach people about being on camera and putting yourself out there. It's like those voices exist in our head and we can't just pretend they're not there. They are there. And we each person have our own method. What do you tell your inner mean girl? Actually, I'd love to know when your inner mean girl's like you don't deserve this, you're not going to get that opportunity, that client's never going to hire you. What do you tell them?
Therese:
So I look at the facts because the mean, the inner mean girl, all she is is just gossip and hearsay. That's it. So I always look at the facts, and the facts are that I've been doing what I've been doing for over 20 years. The facts are I have achieved so much in my career. The facts are I bust my butt every single day. There's nobody on this planet that can tell me otherwise. And the facts are that I deliver every single time. Those are the facts. And so me and girl, you need to sit down and calm yourself because the facts tell me otherwise. And so whenever that happens, and even sometimes forget about that, that's all the business stuff, but sometimes me and girl is like, okay, you have a podcast with Kim and you have to be on camera. You know, just got on the scale and it's looking kind of scary. And you're going to have to put on eight layers of foundation because you've got that one pimple on your cheek. And so me and girls, can you see if Kim could just not do the video today? But the facts are that Kim wanted to speak to me today, not because of how I looked, but she wanted to speak to me today because of who I am. And so those are the facts. And so I tried to pay attention to the facts and just tell her to calm down.
Kim:
I love this so much. I literally just wrote down my notes, here's my social video. And you saying mean, girl, you need to sit down and calm yourself because I just think you're such living proof of that. So many people come to me and they're like, I don't want to be on camera because this weird thing of my eyebrow. And I'm like, I honestly am not being nice. I don't even know what you're talking about. Because we are all the meanest to ourselves. Yeah, this year I've been doing public speaking. And you know what, I saw some pictures of myself in the dress and I was like, I'd like to lose weight. Not because I don't look a certain way. I'm like, I'm not the healthy size that I want to look. But you know what? Imagine if I wasn't putting myself out there for public speaking because I felt too fat.
That's the most counterproductive self-destructive thing I could possibly do. And the truth is, maybe I'll never lose those 10 pounds. So who gives a crap? And I'm not trying out for America's Next top model, I'm trying out for video strategy and on camera coaching. And so I think to your point, it's like we're never ready. We're never thin enough, pretty enough, less Acme enough, whatever the thing that is in our own voice. And well, first of all, I think we all look back, and I was just saying this with a friend, we all look back at pictures of in ourselves in our twenties, and we're like, whoa, I wish I were crazier stuff cause I looked amazing. And in that time we probably had the same mental negative stuff in our head. So thank you for sharing that because I think you're right. And I think it helps people to hear another person's voice. Yeah. How you quiet it. Do you teach your daughters these messages? Do you talk to them about quieting the inner mean girl?
Therese:
Oh yeah, for sure. And I will tell you that I was teaching them different lessons before without realizing it because the messages we give our kids, it's either intentional or not. And so before I was teaching them things that I didn't want to teach them, and they were learning from just looking at me and looking at me dieting or not wanting to wear a bathing suit when we went swimming at the beach or all these different things. And so now it's a more conscious effort. I don't hide if someone walks in on me naked in the bathroom, I wear whatever. But also to, we have those conversations just recently, I won't disclose who, but someone said to my daughter, my 18 year old who's getting ready to go to college, said to her, Zoe, when you go to college, don't lose that figure of yours.
Don't lose that beautiful body of yours. Because most girls, when they go to college, they put on all this weight and such and such, don't lose that body of yours. And so everything and in me wanted to jump on that person in that moment. I didn't because of who it was, but right after that, Zoe and I were in the car and I looked at her and I held her, I held her face and I said, listen, I know that this person just said that to you and I feel like different, but I need you to hear it. And what I need you to hear is you are so much more than the body that you're in, and it doesn't matter. What matters is you're healthy and you're happy and you feel loved and you love yourself, and you go to school, you go to college, and you give it your best. And you do all the things that you want to do with your life important. So you are beautiful right now, but you'll be beautiful tomorrow. You'll be beautiful forever. So just, I'd like to think you know that already, but I want to say it so you can hear me say it, and I want to look at you in that face of yours and tell you as we look at each other. And she just looked at me and she said, I know Mommy. And I said, okay, good.
Kim:
Oh,
Therese:
I felt like I had to say, I had to say that to her. And so we have those conversations all of the time, not just your body, it's your hair, it's the color of your skin, it, it's just so many different things. And so that's something that we talk about quite a bit in my home because no one was having those conversations with me. And there were a lot of other things happening as a child for me. And unfortunately here I am at 45 years old, still struggling with a lot of those things. And so my hope is that I give my daughters enough that they start life a little bit differently than I did for sure.
Kim:
So there's not so much thought about how you look and how that perception, but it's that it comes from inside that you know who you are.
Therese:
It's great to have great to do all the things, to feel beautiful and totally do that, but just know that whatever happens, it's just a little piece. It's just a tiny piece of who you are. It doesn't add much value in terms of what you give to others or what you can give to this world and what you deserve from others as well. Because that's another piece of it is knowing what you deserve every single day and has nothing to do with what you look like.
Kim:
Yeah. Oh my God, I got such goosebumps to us when you're just, I'm, that's such nice advice because I also think moments pass, and we sometimes let them pass without pausing and saying, oh, there's this thing happening. So thank you for sharing that. And just having, putting pause on the moment and realizing this is a learning moment. I'm not going to wait a week later till it's totally gone. And it's interesting, I was thinking about this inner mean girl concept, and this weekend I heard Dr. Becky talk a few weeks ago. I took copious notes, she spoke at my kids' school. I was like jotting it all down. And I realized, to your point about being vulnerable and also being more open about the things that I struggle with and how things that can drive us being really hardworking can also be very negative for us and all that stuff.
And I sat with her. I said, do you ever have, I said, oh, mommy had this big shoot day, and she had her unhelpful voice talking to her. And the unhelpful voice was telling me, no one's going to come. And why waste your time? And this is going to be a waste of time and not who cares, but you're going to spend spin your wheels. It's going to not work. Oh yeah. And then I said, do you ever have that voice? And she said, yes, I do. And then I asked her how she quiets it, and I told her what I did, and I said, I had the unhelpful voice. And then I called a friend who gave me advice, and I used the advice, instead of listening to the unhelpful voice, I just started putting my head down and doing the work and then not even listening to those other voices.
Cause I was like, oh, task one, task two is task three. Right. And it opened up that conversation about, to your point about being vulnerable, about saying, Hey, I'm not always so great. I'm not always so a plus in my brain. We don't know what's happening in someone else's head. So I think having those moments with your children about being real about the world and how you're perceived and how you're experiencing the world and the things that you're feeling on the inside and how to experience those negative feelings, don't say they don't happen. They're happening.
Therese:
They absolutely happen. Oh
Kim:
Yeah, they're real. And so how do you deal with it? So thank you for sharing that. I think that's really, yeah, that's helpful to hear the language you're using and the conversations you're having with your kids.
Therese:
And I mean, Kim, I don't always get it right. I get it wrong as well many times. And when I do, another thing I do is I say, I'm sorry, I apologize to my kids when I get it wrong. Hopefully not as much as I, well, I don't know. I guess only time will tell, but I do get it wrong. I do get it wrong sometimes, but I think it's also important with your kids to apologize when you do. For sure. Yeah. Because we're human and we make mistakes.
Kim:
And I do think, to your point, I feel like we're lucky that today I think the conversations happening are just like we're more aware of those conversations that are happening, the internal conversations, just there's all this stuff happening in the world that is left unsaid. And I think more people are saying things now. There's more conversations, more awareness. And so you could have more different kind of conversations that maybe weren't happening when you were kids or just happening in your head and no one's talking about them. Talk to me about your village. Who helps you raise your kids, takes a village? Who helps you?
Therese:
So my village, oh, I love my village. Well, I have my husband, obviously Kevin, and I have my sister Melanie. So my sister's younger than me, so she was born when I was 18 years old, so she was like my child slash sister, but she's very close in age to my younger ones. And so she's kind of the really cool big sister, aunt kind of figure to them. And then I have my friends, my gosh, my friends, I, there's just so much I would love to say about them. But I have my friends, Kim, Joanna, crystal Diane, that's kind of my little circle of folks, and they are my village because they tell me the truth.
Kim:
And in terms of who helps you with the kids, I feel like it's juggling ra, you know, and your husband both working and raising the kids who you have sitters, your sister who's like a aunt. What does that look like?
Therese:
Honestly, it's really just me and my husband. So we relocated from South Florida, and it's really just the two of us. And so it's a lot of just tag teaming and juggling between the two of us. My sister's in the military, and so she's not always around. So I would say it's really just the two of us. And I'm lucky enough to work from home, and so I schedule my life around my kids. And so there's a lot of late nights, a lot of early mornings, but it's important to me to be present for them and to really be a hands-on mom. And so between the two of us, we make it happen. It's not always pretty, but we make it happen. We eat more sandwiches than I would like us to, and we wear more dirty clothes than we probably should, but we make it happen.
Kim:
I got to tell you, a peanut butter jelly sandwich is like, ugh, it's God's gift to us. It's so good.
Therese:
It's the entire nutrition pyramid right there in that one sandwich.
Kim:
Exactly. And anything you need to supplement, you could just add a rock hair on the side. It's perfect.
Therese:
Exactly, exactly.
Kim:
And running your own business. Now, how are you showing up? Obviously you were in my video bootcamp and I am loving, I feel like you've had such a 180 in terms of showing up, how you showing up differently on social media and putting yourself out there as a thought leader in your field?
Therese:
And this is actually one thing that I learned from you, and I always share this one thing that I learned from you, I learned a lot. But this is a one thing that I think about all the time that Kim said, and that is being me. And so before showing up on social media meant I had to be the professional, I had to be the expert. I always had to have some really, really cool advice and a tip and the five ways or to do whatever. But now there's a little bit of that still happening, but I'm sharing more of myself, my thoughts, my experiences, and I do try to find a way to connect it to whatever the message might be or the thing that I want my listener or my viewer to take away. But I'm being more, I don't like using the word authentic because everybody's saying that, but I'm being more authentic and I'm having more fun. I'm having a lot more fun showing up than I did before. It was a chore. It was hard work. It still is a lot of hard work, but I'm recognizing that the normal me, everyday me people connect to that more so than, here are the 10 leadership tips that you should be implementing today.
Kim:
Versus
Therese:
Like, Hey, do you suck as a leader like I did. Well, here are all the sucking things I did. Somehow people like that more. So
Yeah, that's how I try to show up every single day or every other day, or just on a consistent basis. Because I mentioned this once before, that, you know, just don't know. You don't know who's listening. You don't know who's watching, and they may never engage with you, but they're paying attention. And I do a newsletter and I do all these things, and I think I missed a week. And the president of this company sent me a message saying, I didn't send a newsletter out this week. I look for it every single week. And I print it out and I share it on my team meetings. And I thought to myself, I don't even know who you are, but God bless you. I appreciate you.
Kim:
It's working.
Therese:
Yeah, it's working. Somebody's reading it. So yeah, I worry less about who's receiving. I just think more about what messages I want to send out and just being myself. And sometimes that's funny, silly. Sometimes that's vulnerable, sometimes that's straight talking, whatever's kind of happening. So I don't worry as much about likes or whatever, all those things, Kim, I'm still struggling with all that. So I don't worry so much about all that. I worry more about just being consistent and being there for people who might need me in that moment.
Kim:
And it's working. So you're connecting to a lot more people. Yeah,
Therese:
For sure. Definitely. For sure. Just in the last month, I've gotten just new business from folks who never engaged with me on social media, never would've never known they were paying attention. And then they just messaged me on LinkedIn and wanted to work with me because they liked my brand. So I thought, wow, okay, I have one of those now. That's cool.
Kim:
I love that. So you got lurk, lurk people who are lurking on your social media, buying from you, hiring you. Yeah,
Therese:
Exactly. Exactly. Which is really kind of cool and awesome and exciting for sure. But that's how I show up. I try to be consistent and authentic in everything that I say. And I do.
Kim:
And I'm going to share with the listeners that theres was in my video bootcamp, and I taught everybody to, once you really understand what you're posting about, when there's a pop culture event, if you could fit into it, fit yourself into it, but, and once you really understand what you constantly talk about, it's a little easier. So I sent all the students a note about the Met Gala, not the Met Gala, sorry, the Super Bowl. Arianna announced that she was pregnant by just showing everybody belly in that red outfit. And she looked amazing. And what I loved is Soter took that advice to jump on a pop culture moment, and she got on social media and she showed up with a social video related to that moment. But what I loved is, to your point, you were authentic. So Torres got on there and she was just impressed by Rihanna, and she was like saying how, wow, Rihanna showing up there really amazing. How did she not have to go to the bathroom? So you said something funny, but it was a very authentic take on Rihanna, and you got 13000% engagement increase or something like that.
Therese:
It was ridiculous. So that was crazy. And then most recently, I, it's, I took Kim's advice, but I was also kind of in my heart space in that moment. But my husband texted me and said, babe, I don't know if you saw Betina Turner just passed away. And he knew that I was a huge fan of hers. And I got on LinkedIn and I quickly threw together a carousel, and it was really just me trying to say why this person was my hero. And I posted that within an hour or two of it being announced, and I don't know, it was something like my views on LinkedIn went up by 400%, and all these people that I'm not even connected with started messaging me and sharing and reposting, and it was just crazy. Again, it was just one of those things that you shared just not only taking advantage, but it's also okay to share in that moment how things are impacting you, the things that are happening around you. It's okay to share in that moment.
Kim:
I love that. And then I love chatting with you and talk to me about how can people reach you? What can they hire you for? Let everyone know what you do and how you're so amazing at it.
Therese:
Yeah. So I'm doing all the things, Kim, no. So you can reach me on LinkedIn and it's just how, my name is spelled Torres Gopaul Robinson. My website is also torres g r.com, so that's T H E R E S E G r.com. I'm on LinkedIn as well. Again, just my name at Torres underscore go Paul Robinson. I, I'm not that fancy, but in terms of what you're looking for. And so if you're a healthcare staffing organization and you're just struggling either with employee turnover revenue or client or customer satisfaction, not quite sure where it's broken, give me a call. If you're a healthcare staffing company and you're doing well, but you want an opportunity to work with bigger clients and you need joint commission certification, give me a call. And then outside of that, if you are a healthcare leader and you are just struggling and you need some guidance and some support and some coaching, that is just a passion of mine.
And I'd love to work with you and really help you to figure out where you're struggling and why, and how you can improve and really give you some strategies to really impact yourself as a leader and your teams as well. And I'm also launching my first on, well, not on demand, but I'm doing a live launch of a group coaching for healthcare leaders who are struggling. And that'll be on July 10th. So reach out to me on social media, on LinkedIn, and I'd love to chat and kind of talk through whatever it is that you're struggling with and I'd love an opportunity to help.
Kim:
Thank you so much, teres.
Therese:
Thanks so much, Kim.
Kim:
And you can learn more about Torres at T H e R e s E G r.com or on LinkedIn at Terra go. Paul Robinson,
Thank you so much for listening. Make sure to drop a review, and if you want to send in a real mom moment that we'll share on the air, check out moms exit interview.com. And if you're a professional or small business owner looking to grow your brand through amazing content with no silly dances and with no burnout, check out my website, kim rit bird.com, and you can hit contact to chat with me. And thanks for listening. Like this is the most amazing community. You guys send in the best feedback. So share it with your friends. Let anyone know who you think would appreciate it. And this is Mom's Exit interview. I'm your host and executive producer, Kim rit. The show is produced by Henry Street Media. Jillian Grover edited this episode, and Eliza Friedlander is our editorial producer and publicist. I'll see you next time.