3 Tips to Make Your Videos More Engaging
Are you struggling to grab your audience's attention and keep them engaged with your video content? Look no further! Kim Rittberg is here to share her expert tips on creating captivating social media content that will leave your ideal clients saying YES! Whether you're a business owner looking to grow your brand or a professional aiming to establish yourself as a thought leader, these strategies are for you.
In this podcast episode you will learn:
3 tips to make your videos more engaging
The most important thing to do to keep people watching your videos and some video marketing advice
Styles of video to try that are good for marketing
Simple tips to make a lifestyle video that lets people know who you are
How to effectively use social media marketing to engage ideal clients and make people buy!
Related Posts: How to Be More Concise, How to Make Videos 2x As Fast
Kim Rittberg (00:01):
If you're looking to make more engaging videos that people don't just scroll by to grow your business or your career. I have a great solo bonus episode for you right now, full of super impactful information for mom's exit interview listeners. I've been coming back with some solo episodes and people have been enjoying them. So here I am. It is one of the most beautiful days outside in New York City, but I'm going to spend a few minutes in here because I love to drop the knowledge. So I recently guest taught at Syracuse University, and when I was there, I made sure to capture lots of content. So the professor Bruce, who invited me there, I had him go to the back, take some photos, take some videos, turn it into a post for social. When you're coming up with content, you really want to come up with some visual content, some really engaging content that will keep people on your feed, not scroll past you and engage.
(00:45):
So here are a couple of tips if you're trying to make more engaging video. These, this advice is for whether you are running your own business and selling yourself or your product, or if you're in a career and you want to stand out, you want to be seen as a thought leader. You want to be seen as someone who, if you're in sales, can really bring in clients and elevate their professional brand on LinkedIn or Instagram. When you're talking about making a more engaging video, the very first thing you need to think about is keep it tight. Keep it tight means short. Short isn't an amount of time when people say how short, as short as it takes to get your message across and then end that video. The most important thing is that you're concise and each video should just have one message in it.
(01:31):
So a message cannot be like your point. And then a hundred other reasons related sort of to the point. It has to be really, really concise because people have very short attention spans and with social media and digital video content with all the different platforms, they're pushing for shorter and shorter, and people are getting trained to watch shorter and shorter content. So if you're looking to do something really long form, jump on YouTube, do a nice long explainer video. But if you're in a short form space, get to the point, end your video and jump out. And I, I've mentioned this before, but my background is that I was a TV news producer for 10 years, and then I launched the digital video unit for US Weekly. I was also an executive at Pop Sugar and Netflix and video marketing. So I have experience doing really beautiful, amazing, catchy video for news, for lifestyle, and now I teach business owners how to do it for themself on their iPhone to attract ideal clients and leads.
(02:26):
So when you're talking about getting that message, super, super concise, get to the point and get out, and I'm a big fan of listical type of content. So for me, I would do like three videos you should make to grow your business. When you put a number around it, people can understand how much they're getting out of that content. So even that three video ideas is still one idea. So it'll have three quick ideas in it, but it's wrapped up with one message. So I wouldn't continue that video. Three video ideas and also a tip to be better on camera.
(02:59):
I'm not going to put that in there. I'm going to make that its very own piece of content. Now, a good way to keep people's attention is to switch up the visuals. I know it sounds like, oh, that's too much. I have to do more filming. So I'm giving you tips. You don't have to follow them, but there are some easy ways to do that without basically turning into like a Hollywood cinematographer. Number one, even if you're just doing a talk to camera video, a way to do that is as you're cutting, as you're putting that video content in Instagram or LinkedIn or whatever, if you use any editing app, a simple one like InShot or Cap Cut or something, you can cut up your video into smaller portions. So if you have a 22nd video of you talking, you could cut that up into three pieces, seven seconds, seven seconds, six seconds each cut.
(03:49):
You can push in a little bit, zoom in a little bit or zoom out a little bit. So this way you're creating a little bit of visual intrigue because you changed it. It's something in our brain that processes the change that makes people keep wanting to watch. Another way to do it is if you can switch to the location. The easiest way to do this is to record the beginning of your video shift slightly, rotate your body and your phone slightly so you have a different background, and then you can switch back. Again, you don't have to do a big setup. You don't have to do a big change. Make sure you're still in a nice well lit area. You want to be in an area where your face is lit and not the back of your head, but actually your face. So you'd be looking at a window, not having the window behind you, but shift your body slightly.
(04:37):
And then you have two different locations. Another one I know a lot of people love posting lifestyle videos, which I'm a big fan of. The kind of content where it has video of your life, you packing your kids' lunch, you running off to work, you winning your award. I make videos like that. I'm like, here's my trophy. So when you're doing a lifestyle video, keep it short again, keep it short, keep it concise so you can make that with three pieces of video. So for an example, if you're trying to show people that you're a busy working mom who's crushing it, your first piece of video content can be you packing your kids lunch. You could prop your phone on a little tripod by the lunch counter. Then you leaving the house, keep that tripod right there. Turn your phone, you walk out the door fake.
(05:20):
It doesn't have to be when you're actually leaving, keep your door unlocked so you don't lock yourself out. So you have the one piece of footage of you packing your kids' lunch. You have the one piece of footage of you leaving the house to go to work, and then your last piece of footage maybe is you closing a deal, you winning an award, you just like celebrating a win with champagne, whatever it is. But those are three pieces of video and you're keeping it visually different, distinct because you have three different pieces. So that's a great way to do a fun lifestyle video, not kill yourself with work. And also, if you're doing one of those, sit down talking videos, a talking head
(05:56):
Video, you can add some graphics, you can add the trans. First of all, try to always add transcripts because a lot of people listen to videos with the sound off. You can do the automatic captions in Instagram, and once you do that, you can download it and post it to LinkedIn or somewhere else. But you can also bring your video into, there's a bunch of different apps that do more interesting looking captions if you feel like that's a step you're looking for. I personally use script. Sometimes they have different live action, like dynamic text that comes on, which I really like. And then I match the colors to my brand. Obviously, I'm playing a little higher, but I'm, I'm not an editor. I do use user friendly apps. I use things that I think everyone can use, and that's another way to do it is to make the graphics a little more bold.
(06:44):
You can always add some emojis. So these are a couple of tips on how to make more engaging videos. One, keep it concise. Two, switch up the visuals, meaning switch your location or cut up your video and then zoom in sometimes. And then three, add some graphics. So I hope this was great. Let me know if you liked it. If you want to hear more from me, if you want to get more of my tips, go to Instagram, Kim Rittberg. You can follow me on Instagram and you can grab my free video tips there. It's in it's linked out From there. You can also go to kimrittberg.com and you can drop me a note and say hello. I love the mom's exit interview listeners. All right, till next time.