How to Make Videos Super Fast! Efficiency Tips
As a busy professional, finding time to create engaging video content for your social media can be a daunting task. Many of us get bogged down by the demands of our schedules, but the good news is that creating quality content doesn't always have to be a time-consuming process. In this mini marketing masterclass, I’ll share how you can produce videos quickly, using methods that will keep your social media activity vibrant and engaging, with minimal effort.
The Power of B-Roll Footage
One of my clients, Judy, a New York City real estate agent, had just achieved a high-level certification. We brainstormed a quick video idea: she recorded a short clip of herself walking up the stairs in a beautiful home she had sold. In this clip, she added text saying “Moving on up,” followed by “I got to the highest level of certification” on the next text screen. The rest of her message went into the video caption. Simple, right?
Steps to create B-Roll videos
Capture footage of something visually appealing or relevant to your message. It could be something as simple as water lapping on the beach, your dog catching a ball, or you walking down the street.
Add text overlays to communicate your main message.
Place detailed information in the video caption.
In no time, you have an engaging piece of content without the need for extensive planning or professional editing.
Direct-to-Camera Clips
Another straightforward approach is to record yourself speaking directly to the camera. This method may seem overly simplistic, but it’s highly effective, especially when your message is clear and engaging.
Steps for Direct-to-Camera videos:
Pick a compelling, concise topic to discuss.
Record yourself delivering the message directly to your phone or camera.
Add captions or subtitles to ensure your message is accessible even without sound (many users scroll through social media with the sound off).
You’d be surprised at how much audiences appreciate the direct and personal touch of talking-head videos, especially when the message resonates with their interests or needs.
The key to successful video content, particularly when time is limited, is to focus on simplicity and clarity. Whether you opt for B-roll footage with textual overlays or a straightforward direct-to-camera video, both methods can help you maintain an active social presence without the stress of intensive production.
Stay tuned for more quick tips on making your marketing efforts efficient and effective. Until next time, let’s exit the grind and enter success on our own terms.
Happy filming!
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Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!