How A Real Estate Agent Brought In Multi-Million Dollar Sales And Referrals Through Content
If you’re a real estate agent looking to grow your profits, increase your clients, open new client leads -- here are some actionable steps to use social media videos on YouTube, Instagram, LinkedIn and Tiktok to create million-dollar sales and huge referral networks.
If you’re a real estate agent and wondering how exactly social video content can grow profits, clients, and leads, listen to this real estate agent’s story. A real estate agent client of mine, Randy Baruh who is a Top 1% Real Estate Agent in New York City, hired me to advise him on digital marketing strategy and social media strategy. Randy was recently interviewed on RISMedia’s Real Edge series by Daniel Ramsey about how he’s successfully using social media to grow his real estate business. I loved hearing directly from this agent about the power of content. The power of content strategy. Strong content with a laser-focused strategy can truly move your business forward.
HEAR HOW EXACTLY A TOP NEW YORK CITY AGENT SAW CONTENT DIRECTLY GROW HIS BUSINESS
In Randy’s interview, he gave me a glowing review and testimonial on my digital marketing strategy work. (Always welcome, thank you!) and also broke down how exactly the content helped grow his business. It’s helpful to hear the exact return on investment that my real estate agent clients are seeing.
THE IMPORTANCE OF CONTENT STRATEGY AND SOCIAL MEDIA STRATEGY FOR REAL ESTATE PROFESSIONALS:
In Randy’s words: “Kim is a remarkable professional who is creative, insightful, thoughtful, and a joy to work with. She did a deep dive into my team’s digital footprint, and identified areas that needed improvement, and areas that were working well, and that we could amplify. She came up with a video strategy and overall brand strategy that was successful at increasing followers and engagement across all digital platforms including YouTube, Instagram, and TikTok, and provided a wonderful foundation for us to build from. Kim was an integral part of the success of my team’s video and digital marketing, and I wholeheartedly recommend her to anyone who is serious about taking their business to the next level.”
WHAT VIDEOS DO YOU NEED TO ESTABLISH YOURSELF AS A THOUGHT LEADER AND EXPERT IN YOUR FIELD?
I saw Randy was doing amazing on TikTok specifically - which is a lot of visually stunning home tours and incredible luxury properties. He also had great neighborhood tours featuring his favorite spots with some fun history in them. I wanted to add in more educational content that could firmly showcase his expertise.
In Randy’s words: “Kim said, ‘You know what Randy? You’re an expert, you’ve been doing real estate for so long. You need more educational videos. Teaching people what it’s like to fill out a board package, or how to buy an apartment, how to sell an apartment, about interest rates, all sorts of stuff. You need to add that component.’”....
We also built a solid machine. One of his goals was to create consistent content, that would be more turnkey throughout the year. I helped him build a system.
“We now have a machine. I worked with my strategist, Kim, for 6 months. She was incredible. She came up with branding so that everything looks pretty and consistent and organized and professional. The fonts, color schemes and all that stuff. It’s really helped grow my brand online. As a matter of fact, I have a great referral business from real estate agents all over the country who follow me on the different social media channels. It’s been incredible.”
Listen to him in the clip below. And stick around for more tips after the video!
FOR REALTORS ON SOCIAL MEDIA - HOW CONTENT CAN GROW YOUR BUSINESS:
When you’re in a business that is so reliant on relationships like real estate, once you build a laser-focused content strategy (like I do!), the benefits are multiple:
-Establish a professional ‘brand’ that is larger than 1 person. This is done through really deliberate and strategic branding, messaging, visuals, colors, fonts.
-Establish how you are different from the competition. Establishing a unique point of view through content is really effective. Clients, contacts, potential clients, neighborhood people understand how you are different than the competition, what your personality is like and what it will be like to work with you. Compare a static photo to a video where you are showcasing both your knowledge of your area, the real estate market and your personality.
-Build a larger network. This agent saw referrals grow and landed a multimillion dollar sale through the YouTube video series we came up with together.
Another interesting fact - when this agent came to me, he was already doing really well on social media, had a big following on TikTok, but enlisted me to help with digital marketing strategy and content. Basically he wanted a consistent content creation machine.
To hear their whole RISMedia interview click here
My background, building a digital video unit out of an empty conference room for the #1 entertainment publication, Us Weekly, allows me to understand exactly what’s needed.
Do you need help crafting content that will truly grow your business? Video that highlights your unique personality, reminds people why you are the right agent for them, and positions you as a thought leader and expert in your field?
Drop me an email!
If you enjoyed this, please share with a friend and follow me on social for more! Click to sign up for our newsletter or get our free downloads for how to be great on-camera and video strategy help.