How to turn your 15 minutes of fame into $15,000
If you get a press feature - congratulations - it can do a lot for your business. Here are some ideas to make that press moment into social video content, make it last longer and turn that publicity into revenue!
A press feature for your business brings you credibility, brand awareness, genuine promotion, and 15 minutes of fame. Congratulations on landing some publicity! But once you get that well-deserved and hard-earned press feature - NOW WHAT???
SOCIAL MEDIA CONTENT IDEAS TO LEVERAGE A PIECE OF PUBLICITY
Utilizing that press hit in the right way through great social content strategy can turn those 15 minutes into $15,000. Here are some ways to do it.
1️⃣ Add the logo on website
2️⃣ Write up a blog post about the feature
3️⃣ Add it to Social Media as a photo or video
4️⃣ Turn it into a video representing personal growth or celebration (ideally with a child or dog cheering you on). Add some trending music!
USE A CONTENT LENS - VIEW EVERYTHING AS A PIECE OF ‘CONTENT MARKETING’
You need to think in terms of content — in every way! As you are planning your content, brand new ideas are great but make sure to think about re-purposing wins for you and your business. These will help you amplify existing content, and you’re basically creating content marketing off earned media - what a super combination!
Leveraging a press feature helps your target client see you as a thought leader and as even more credible!
*P.S. $15,000 could be $150,000 or $1,000. But these tips will make longer-lasting and valuable!!
WANT TO GROW YOUR REVENUE WITH AWARD-WINNING VIDEO & PODCASTS?
Need help figuring out what YOU should be doing? There is no “one size fits all” strategy so click here to schedule a meeting with me if you’re serious about growing your business with amazing content across video & podcast. We also offer on-camera media coaching to help you get better on-camera. I apply my tips from 15 years in journalism and branded content at some of the biggest companies around - Netflix, Us Weekly, Fox, AT&T, Target and more.
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