WANT TO ESTABLISH YOURSELF AS A THOUGHT LEADER? 5 TIPS
5 TIPS TO BECOME A 'THOUGHT LEADER'
Once you go from ‘real estate agent’ to ‘real estate expert’ or from ‘lawyer’ to ‘legal expert’ or ‘coach’ to ‘industry expert’ you will unlock an entirely new set of leads and clients. Here are some ways to establish your credibility to grow your business. On a personal note, launching a podcast and contributing for Fast Company magazine have all helped me land more speaking opportunities which have brought in more business leads.
1- Show up on video and share your knowledge. People say don't give free advice... but if you don’t give out some free advice, you won’t have earned people’s trust. Show them that you are truly an expert (what should you say in the video? connect with me and we can brainstorm!!).
2- Collaborate with other experts on podcasts and social media. Try to land guest spots on podcasts, do Instagram Live or LinkedIn live videos. I recently was a guest on a podcast with a motivational speaker with the topic of how to be CONFIDENT ON CAMERA. This was also played as a LinkedIn live. Within 1 day, I had several new connections and discovery calls directly from that podcast interview. Within a tight strategy, try out new things.
3- Pitch the press, and use the ideas that you’re using in your video content. A headline that may be great on social media could also catch the eye of a journalist in the for of a pitch. Winning earned media increases your credibility and visibility instantly.
4-Tell everyone you know that you want to speak. Once you start putting out video, also use your real-life network to show up at more speaking events.
5- Always capture content. Every time you speak, have someone record the content - this can be used to show others that you are an expert. Also capture 'behind the scenes' - bring people into your experience, people want that authenticity!
*Want more tips - download my 10 Tips to Make Awesome Video + Be Better on Camera!~
I’ve been helping brands and professionals for 15 years make content that stands out and drives revenue! Want to grow your business with awesome content? There is no “one size fits all” strategy so click here to schedule a meeting with me if you’re serious about growing your business with thumb-stopping content.