Ep. 102/ 100 Episode Celebration! Best Advice on Balance Marketing, Parenting & Money

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We made it to 100 episodes!!! We are celebrating with some of the best advice from our guests. One of the best things about having this podcast is getting to learn from so many amazing people and getting to add more information and more advice to my arsenal of information. Today I’m recapping the best advice from financial to balance, to marketing to parenting with guests like Heather Dubrow, Robin Arzon of Peloton, Rebecca Minkoff, Tori Dunlap of Her First 100K, Marketing Wiz Neil Patel, and parenting expert Emily Oster.Did you love today’s episode?

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In this episode you will learn:

Why balance is a harmful concept (2:15)
How to deal with respecting your children’s privacy as they grow older (6:30)
Dealing with worry and making the right decisions (11:32)

Quotes from our guest:

“I don't believe in balance. I think it's a harmful concept because I think it implies that everything is even Steven and every area of our lives is going to get the same amount of our energy as currency. I think a better question is whether you're making intentional choices with how you spend your day and if that's in alignment with your season of life and your values.” - Robin Arzon
“The same goes with SEO. It just takes time to get the results. You get the traffic, then you have to figure out how to convert them and have all the lead capture forms and new conversion optimization. Anything in marketing these days takes a while.” - Neil Patel
“There's also this really important distinction between worrying about something and being able to do something about it. Many of the existential things people worry about are kind of deeply out of your control. So on the one hand, you could be worried about it, it could be a thing of concern, but it is also not something that you can change.” - Emily Oster
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LINKS:

Robin Arzon’s book Strong Baby Robin on Instagram

Connect with Tori Dunlap on Instagram

Follow Heather Dubrow on Instagram

Neil Patel Website - https://neilpatel.com/

Follow Emily Oster on Instagram

Connect with Rebecca Minkoff on Instagram

Kim (00:02):

Guess what? We made it to 100 episodes and actually that's 100 guest episodes, so not including my Friday mini marketing masterclasses. Yay. Thank you so much for listening. And we are celebrating with some of the best advice from our guests. The best advice ranging from financial to balance, to marketing to parenting with guests like Heather Dubrow, Robin Arzon of Peloton, Rebecca Minkoff, Tori Dunlap of Her First 100K, Marketing Wiz Neil Patel, and parenting expert Emily Oster. And don't forget to hit that subscribe button to get more amazing expert advice.

(00:37):

Welcome to the exit interview with Kim Rittberg. Do you work for yourself and want to supercharge your business while still having fun? Well, this is your go-to podcast part MBA Part Cheer Squad. Every week I'll be joined by top business owners who share the secrets to their success. After I found myself working during childbirth true story, I quit my executive media job to bet on myself fighting the fear and imposter syndrome to eventually earn six awards, an in-demand speaking career and features in Fast Company and Business Insider. Now, I'm here to celebrate all you rock stars betting on yourself, and I want to help you win Tune in every Wednesday to hear from remarkable founders and don't miss our Solo Friday episodes, a treasure trove of video and podcasting mini masterclasses with me. Exit the Grind, enter success on your own terms. Don't forget to subscribe today and grab my free video tips at my website, kimrittberg.com.

(01:39):

One of the best things about having this podcast is getting to learn from so many amazing people and getting to add more information and more advice to my arsenal of information. As you know, I'm a marketing expert, and by the way, if you need any marketing tips, drop a line to me on Instagram at Kim Rittberg, R-I-T-T-B-E-R-G. Grab my free video tips at kimrittberg.com and subscribe to the podcast. That is how we continue to grow and continue to make content. So in this episode, I really wanted to look back at some of the most memorable guests that I've had on the show and things that I learned from them. So for example, Peloton Star Robin Arzon, this is what she had to tell me about balance.

Robin (02:15):

I don't believe in balance. I think it's a harmful concept because I think it implies that everything is, even Steven and every area of our lives is going to get the same amount of our energy as currency. I think a better question is whether you're making intentional choices with how you spend your day and if that's in alignment with your season of life and your values. As I mentioned, I use no to protect my yeses. I believe in being a multihyphenate and that we can wear many hats, but it's not necessarily in one moment. There are plenty of days where I am 95% an executive and 5% Athena's mom, and it's because I'm delegating and I'm trusting loved ones in my life to take on that role and love her, and I am accepting of that. And then there are other days where I'm not going to answer my email, you're not going to hear from me and I'm going to be 100% present with my kid.

(03:11):

And then there obviously there's lots of shades of gray in between that. And just like in any given partnership or a relationship, it's not 50 50. There are days it's 80 20, 70 30, and we have to honor that seasonality. So I think it's having honest conversations with ourselves, making really intentional choices, having tough conversations with the stakeholders in our lives about those value systems and priorities. And then for sure, I think when people are trying to drill into the balance piece, they're getting at time for myself, feeling autonomy, feeling like I'm not just x, y, z role. And I totally get that, but I think if you start to prop up self-care as something that is sacred and central and foundational to a household, the conversation becomes less about balance and more about how you architect a life where you're really honoring your priorities with energy.

Kim (04:06):

And then I talked to Tori Dunlap of her first 100 k, she's a bestselling author and she shared the top three tips she would give to another business owner, and she's helped people make or save tens of millions of dollars

Tori (04:17):

If you're not setting aside 30% of your revenue for taxes, we need to do that. We need to set aside money every single time you get paid in something like a high-yield savings account that just waits until it's tax time. Yeah, especially newbie business owners, you're paid differently as a business owner then you're paid into in a nine to five W2 job. If you're getting a paycheck at a nine to five, the taxes have already been taken out, but if you get paid, let's call it a thousand dollars, as a business owner, you haven't paid any tax on that. And you also have expenses on top of that to think about. So I say set aside money for taxes, but the sub tip in that is also charge accordingly. Price your services knowing that, oh, I got expenses to take out and I have to pay taxes on this money and a thousand dollars that I get paid does not mean a thousand dollars in my pocket.

(05:03):

So that's a big one. The second one is you really need to know your numbers. I talked to a lot of creative people who are like, I'm right brained and I'm not really left brained. And I'm like, okay, then you either need to hire someone or start knowing your numbers even better. I really view it as a game, and I think that's actually one of the most healthy things we can do is if it's five days from the end of the month, I'm like, how can we make 10 K in these next five days? That's just fun for me. And that's really, again, the gamification of that. We were talking before about seriousness, taking ourselves seriously, but also okay, it's just really great to know, yes, I'm a serious business owner, but also this is kind of fun. And then know your numbers, track your numbers, know your cashflow, know what's coming in and know what's coming out.

(05:47):

And then three, as much as you can predict your numbers, that's going to be really helpful. There's a lot of businesses that are seasonal, or for me, a huge chunk of our job is content creation. So that kind of ebbs and flows, but there is a certain amount of money that I can expect every month or January is really big for us because it's like new year, new you time, and everybody wants to get their financial shit together. So we always know that we're not going to get paid out in January, but February and March typically do really well for us. So that's just something to think about. December is like, shit, nobody wants to think about this right now. Everybody's at home with their families for the holidays. So you can start to, after you've been doing this for a little bit, you can start to predict cashflow, where it's going to come from and start planning your business accordingly.

Kim (06:30):

And then real housewife, Heather Dubrow talked about how much privacy to give your kids as they grow up.

Heather (06:36):

As parents, it's our job to give our kids space to grow up and figure out who they are. It's a hard road to walk for people like you and me who talk for a living and want to share everything, but you can't because it's their stories to tell. And as much as you'd like to talk about every detail of everything, it's definitely a line to walk. I have found over the years, not just with your sexuality and stuff like that, but just anything, their privacy versus sharing versus what's public on television and what's not. I will say that I think we have always struck a really good balance except for the cringey photos they say I post. That's why I'm trying to be better at that and be respectful of things they don't want posted, but I really am proud of them and how they've really at the appropriate time for them, told their stories and helped so many people.

(07:33):

As a parent, you just want your kids to be what, happy, healthy, successful, functioning, all of that. And it's great to watch them fly and figure things out. I think the thing I'm most proud of is my relationship with each of them. I have a close, really amazing relationship with each of them, but each of the relationships is definitely different because of who they are, because of who I am, because of the way they communicate and share thing. That was the most important to me as a parent. I really never cared about having sports stars and supermodels and whatever, I dunno any of that. I really just wanted to have really good open relationships with my kids. I didn't want to be anyone's best friend. I want to be a parent, but I really, I love it and I love how as they grow up, your relationship shifts more from parent to friend. I'll say still parent, but on a different level and you can communicate with them on a different level. I'm just really proud of that.

Kim (08:40):

Expert marketer, Neil Patel talked about how long it takes for SEO to pay off search engine optimization. If you're really trying to get rank on Google, how long will that take? It takes

Neil (08:50):

Years to build up your social profiles and to get it going. SEO same. It takes years. You can see results in social media in the first three to six months. You can see results in SEO in the first three to six months. You're not going to like what you get when starting off from scratch in either channel, whether it's social or SEO in the first six months. But it's compounding results. You do it for a year, two years, three years, you're going to be way better off than you were in the first year because not only do you have to build up the following in social, you got to figure out how to create the right content. Once you do it and you're getting the engagement, you got to figure out how to convert those people into customers because followers that don't create any revenue, it's almost useless.

(09:29):

And the same goes with SEO. It just takes time to get the results. You get the traffic, then you got to figure out how to convert them and have all the lead capture forms and new conversion optimization. But it's the same stuff. Anything in marketing these days other than paid ads, takes a while. Even paid ads. When we go and work with companies, even if they're big and they're spending $10 million a month or 50 million a month, which is really rare, but let's call it $10 million a month, which is a big corporation, even if they have existing campaigns when things are wrong and you got to fix it and change it all, it takes months to really get it going and to get it more fine tuned versus where it's at. Campaigns in the first, if you want to do paid ads, they don't work out the way you want in the first day or week or even month. It takes longer than that.

Kim (10:15):

Economics professor and parenting data expert, Emily Oster helped us make better decisions and told us about the biggest questions parents ask her. Alright, you have hundreds of thousands of people following on social media and people ask you questions all the time. What is the question you've gotten asked the most and what is the answer?

Emily (10:36):

So many of my followers have small kids, so I think the most popular questions are things about breastfeeding. So can I quit breastfeeding now? That would be a popular one. So there's a lot of specifics like that. There is also a very broad class of questions, which is, should I worry about blah and blah? Is everything, should I worry about Zika? Should I worry about covid in this particular situation? Should I worry about some of it's disease? Some of it's, I heard the knife, yesterday's question was, I heard the knife blocks have a lot of bacteria. Should I worry about that? Should I worry about phalates? Should I worry about different kinds of schools? My kid doesn't play an instrument, should I worry about that? It's just like parenting is endless series of just worries. And I think particularly because of some of the sort of ways I interact in the world, that's a lot of what comes, that's a lot of what comes in.

Kim (11:32):

So what's the answer? If almost everybody's asking you, Emily, should I worry about what's the best way for them to make a decision about that specific thing? I

Emily (11:41):

Mean, usually the answer is it doesn't matter too much, like a fair amount of the time. And I think this is a lesson that I sort of learned myself a lot actually in writing crib sheet, that a lot of the choices we make, particularly in early parenting are there's a lot of good choices and you don't need to do one or the other thing to have it be there isn't some one choice that is correct. And so I think that's a sort of important underlying message in a lot of this, which is you should do the thing that works for your family or don't worry too much. There's kind of small pluses and small minuses. Occasionally there are things you should worry about. But I think in addition to mostly you should't worry about this, there's also this really important distinction between worrying about something and being able to do something about it.

(12:36):

Many of the existential things people worry about are kind of deeply out of your control. So on the one hand, you could be worried about it, it could be a thing of concern, but it is also not something that you can change. And so distinguishing for us, particularly for those of us, and I count myself in this group who have a fair amount of anxiety just in general, there's a really, really important moment to be like, I could spend time worrying about this, but it's actually not productive. And so I can think about, acknowledge the worry, and then try to just not think about it anymore because actually this is not something I can do anything about.

Kim (13:13):

So basically, whatever it is that you want to do, do it confidently. Because I think what you're saying is it's that nagging and the questioning ourselves. Should I sleep train? Should I not sleep train? Should I bottle feed? Should I not bottle feed? And then as your kids get older, they're like, are they too young to cross the street or are they less kid in the neighborhood to be allowed to cross the street? But whatever you choose, go with it confidently because it's right. Be confident in your decisions. Designer and entrepreneur, Rebecca Minkoff had some fun and played a little bit of rapid fire, surprising skill you have,

Rebecca (13:46):

Geez, surprising skill. I can do lots of random accents for my kids and I will not do them here

Kim (13:54):

Because you'll get canceled after this. Just kidding. I also used to do accents. My dad would think it's so funny and now I can't do it. Everything I did sounded somewhere between India and France. It was bad.

Rebecca (14:04):

I call my husband when he talks to any one of a foreign language, I call it universal Ukraine, because he talks. I'm like, you can't just go into an accent. It's the same one for everyone. You can't do that. It doesn't work. It's not like they understand you better. And he's like, I really think they do. I guess I even say Ukraine right now. I said this before the Ukraine, but it just felt like he goes into this Ukrainian accent that he thinks works for any person of any descent.

Kim (14:31):

Mine is like a Friz Israeli. It's like French and Israeli mixed together. It's not a great surprising hobby or a surprising fact about you.

Rebecca (14:41):

If I had time to read, I love books and I hate the women on Instagram. They're like, my book file near my bed. I'm like, where do you find the time in the, I tried to read two pages yesterday and every five seconds it was Mommy, mommy, hey mom, mom, mom, mom, mom, mom. So I would love some silent reading time.

Kim (15:01):

So I feel like that's the sort of thing you need to rent one of those rooms, the padded rooms with no noise where no one can be with you for one hour and you can read.

Rebecca (15:08):

Yes, yes. I would love that. Oh,

Kim (15:09):

That's what, that's a new business idea. It's just a silent room.

Rebecca (15:12):

Mom's reading room.

Kim (15:15):

I'm going to open that in Brooklyn. I'll go to the female founders collective. I'll raise some money and it'll be the mom's reading room. MRR.

Rebecca (15:22):

You'll be booked solid for months.

Kim (15:25):

I really think so. You're embarrassing parenting

Rebecca (15:28):

Moment. Oh, this is good. I was at the airport and I probably had a few too many drinks while waiting for a flight, and I am just going to say it, I was drunk and yelling at my kids, probably a little louder than I should. They were really misbehaving. And then this girl came up and she's like, are you Rebecca Minkoff? And I was like, I'm the dumb. That's like the drunk lady yelling at her kids. So I would say that that was a low point. I was like, never again. Am I going to do this?

Kim (16:01):

And then you're like, no, I'm not Rebecca Minkoff.

Rebecca (16:05):

I'm Stacey London.

Kim (16:09):

Is that the person you get confused

Rebecca (16:10):

For? No, now it's the house renovator Joanna Gaines. I only get Joanna Gaines now.

Kim (16:17):

Oh yeah. You should definitely be like, I'm Joanna Gaines and my hands are so tired from renovating. That's why I'm being so mean to my kids right now. Goodbye. She seems nice. She wouldn't be mad. A hobby that keeps you sane that you wish you could pick up again,

Rebecca (16:32):

Dancing. I used to be a dancer and I would love to do that. I think that's one of those things I go, okay, when my kids are 12, 13, 14 and they want nothing to do with me, I'll go take dance classes again.

Kim (16:43):

Maybe the mom's reading room, which is a silent closed room where no one can bother you. Maybe that can also be used for solo dancing. I

Rebecca (16:48):

Love that.

Kim (16:50):

Something you hate

Rebecca (16:52):

Leashes on kids. You're not raising dogs. They're not your pets. I have to withhold myself every time I see a person holding their kid on a leash, I want to be like, hold your kid's hand. What's wrong with the hand?

Kim (17:06):

I thought you were going to say leashes on dogs. I'm like, no. Leashes on dogs are a must.

Rebecca (17:10):

Yes, but not children. And I don't care if you try and hide it with the fluffy bear. Whatever. You're either, you're not doing something right if you can't control your kid that much.

Kim (17:20):

Something you love.

Rebecca (17:22):

I really love croissants and I'm gluten intolerant. I'm having withdrawal symptoms right now.

Kim (17:28):

Your first online email or messenger name?

Rebecca (17:32):

I think it was Tootie.

Kim (17:36):

Okay. That was probably your A OL. That was maybe your A OL Instant Messenger name.

Rebecca (17:40):

Yes.

Kim (17:41):

Yep. Was it Tutti from Facts of Life?

Rebecca (17:43):

It was. I really liked Tutti from Facts of Life.

Kim (17:47):

Oh, well that's a great fact about you. She was the one on the roller skates, right? Yeah. Yeah. Were you a roller skater as a kid?

Rebecca (17:56):

Definitely not. I liked roller blades, the nineties and the neon and the rollerblading. That was the thing.

Kim (18:07):

Thank you for joining us. Don't forget to exit the grind and enter success on your own terms. This is the Exit interview with Kim Rittberg. Don't forget to grab my free download, how to Grow Your Business with Amazing video at kimrittberg.com and linked out in the show notes. I love to hear your feedback. Make sure to submit to me what you learned from the show and how you are crushing it on your own terms. Connect with me on Instagram or LinkedIn at Kim Rittberg, R-I-T-T-B-E-R-G. And this show is edited by Jillian Grover and produced by Henry Street Media. I'm your host and executive producer Kim Rittberg.

Kim RittbergMay 22, 2024Comment