Ep. 105/ How to Find What Lights You Up: No Guilt Mom’s JoAnn Crohn
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Is your entire identity wrapped up in being a mom? Do you want to find yourself again and what you are passionate about? Joann Crohn went from being a teacher to supporting parents and built No Guilt Mom and its membership community. She shares her experience from teaching to blogging to coaching and teaches you how to not feel guilty about taking time for yourself and finding what lights you up.
You will learn:
How to identify and go after those big, hairy audacious goals (3:06)
The importance of finding what lights you up (6:29)
Handling mom guilt (9:19)
How to decide what to invest in (22:46)
Joann is a parenting educator and certified life coach who helps moms become happier and more connected parents by prioritizing themselves. She's an accomplished writer, author, podcast host of the award-Winning No Guilt Mom podcast, and she's a speaker appearing in national media and founder of the company, No Guilt Mom. Her specialty is helping moms go from martyr to model, being the role model in her family versus sacrificing their own needs. Her coaching program balance has helped hundreds of women find what lights them up, form a deeper relationship with their families and release their own mental load. And she's a former elementary school teacher with a master's degree in education as well as a national Board of certified teacher. She's also a mom to two kids, ages 15 and 10, and she's been married to her college sweetheart, Josh for 17 years and they live in Gilbert, Arizona.
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Is your entire identity wrapped up in being a mom? Do you want to find yourself again and what you are passionate about? Joann Crohn went from being a teacher to supporting parents and built No Guilt Mom and its membership community. She shares her experience from teaching to blogging to coaching and teaches you how to not feel guilty about taking time for yourself and finding what lights you up.
In this episode you will learn:
Going after those big, hairy audacious goals (3:06)
The importance of finding what lights you up (6:29)
Handling mom guilt (9:19)
How to decide what to invest in (22:46)
Quotes from our guest:
“You can't set boundaries if you don't have anything to say no to.”
“If the same problem's coming up all the time and you have the same reaction to it, obviously that reaction's not working. There's something else going on. You're not solving the actual issue.”
“When I am looking to level up the business, I always look to see, okay, do I really vibe with this person and what they're talking about?”
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JOANNE’S LINKS:
Follow JoAnn: https://www.instagram.com/noguiltmom/
Join Joann’s Free Parenting Challenge: https://www.freeparentingchallenge.com/challenge-signup
Kim (00:02):
Parents listen up, No Guilt Moms Joann Crohn is here and she has awesome advice on how to find what lights you up and why it is so important.
(00:12):
Welcome to the Exit interview with Kim Rittberg. Do you work for yourself and want to supercharge your business while still having fun? Well, this is your go-to podcast part MBA Part Cheer Squad. Every week I'll be joined by top business owners who share the secrets to their success. After I found myself working during childbirth true story, I quit my executive media job to bet on myself fighting the fear and imposter syndrome to eventually earn six awards, an in-demand speaking career and features in Fast Company and Business Insider. Now I'm here to celebrate all you rock stars betting on yourself, and I want to help you win. Tune in every Wednesday to hear from remarkable founders and don't miss our Solo Friday episodes, a treasure trove of video and podcasting mini masterclasses with me. Exit the Grind, enter success on your own terms. Don't forget to subscribe today and grab my free video tips at my website, kimrittberg.com.
(01:14):
I am really excited to bring in Joann Crohn. Joann and I met last year at Mom 2.0, which was really, really fun. I couldn't go this year because it was my niece's bat mitzvah, but it is a really great conference. I spoke at it, she spoke at it as well, and we met and then we worked together. I guided her on some messaging and I just was always super impressed. She's really, really smart and bring so much knowledge and care and thought into helping parents. So we talk about no guilt mom, what her community does, how she helps parents find better balance, find what lights them up to in the end, yes, be a better parent, but also just be a more content person, so you're going to love hearing from her. So without further ado, here is Joann Crohn. I am really excited to have Joann Crohn on with me.
(01:58):
She's a parenting educator and certified life coach who helps moms become happier and more connected parents by prioritizing themselves. She's an accomplished writer, author, podcast host of the award-Winning No Guilt Mom podcast, and she's a speaker appearing in national media and founder of the company, No Guilt Mom. Her specialty is helping moms go from martyr to model, being the role model in her family versus sacrificing their own needs. Her coaching program balance has helped hundreds of women find what lights them up, form a deeper relationship with their families and release their own mental load. And she's a former elementary school teacher with a master's degree in education as well as a national Board of certified teacher. She's also a mom to two kids, ages 15 and 10, and she's been married to her college sweetheart, Josh for 17 years and they live in Gilbert, Arizona. Joann, I'm really excited to have you on. I'm
Joann (02:43):
Excited to be here and I'm excited to see you again. As I said,
Kim (02:47):
Joann and I met at Mom 2.0 last year and she has an amazing podcast and we worked together and martyr to model.
Joann (02:53):
Yes, that came from
Kim (02:55):
It. Martyr to role model I love. That's part of our work together. Joann, I'm really excited to have you here. So talk to me about your program and your offerings and how you help moms
Joann (03:06):
With no guilt. Mom. We help moms go from feeling that they have to do everything for their family, give up everything for their family, to really embracing this role of being the role model, like showing their kids what a fulfilled adult life looks like. And that takes a lot of change and it takes a lot of support. Our main program is called Balance, VIP, and in it moms go through our five phases that help them transition from feeling they have to give up everything to really embracing their life dreams and goals. We go through everything from habits to recognizing thought processes and mindset and making sure you have some things in place for yourself to our communication with our kids and how we talk about our own needs and how we find out exactly what our kids need in return. That's the most powerful thing. Once you learn how to communicate better with your kids, I mean your whole world opens up. And then we go into BHAGs, which are big, hairy audacious goals, which many moms come to our program and they're like, my BHAG is to declutter my house. And I'm like, no, that's not a bhag. That is not something that you dreamed about as a kid. Dream next,
Kim (04:14):
Please. That's a junk drawer. The junk drawer is not a big goal.
Joann (04:17):
Yes. Yeah, exactly. And they're like, oh, and then all of these things come out. I want to write a book or I want to start my own private homestead, or I want to learn how to quilt or all of these big dreams or start my own business start coming out and they start giving themselves permission to work on them. One woman in particular, Rachel in my program who is an audiologist, she wanted to start a new program out of her work that helped people with, I forget audiology, but help them get those hearing needs taken care of. And so that's her BHAG. It's something that's very close to her. And then we go into boundary setting and what that looks like and how to really take care of yourself and how to also give into others. Part of the main thing in our program is we call a love bubble, and I really wanted to create a pit for women where there was no competition, there was just love and support people who got it, people who weren't telling you what to do, and that is where we really see the most magic happen. People feel like they're heard in there, and so that's balanced. VIP,
Kim (05:22):
I'm dying of laughter. The word B HGS is sog funny. BHAG is so funny, but so true. Like I'm just looking to have a good summer. And you're like, no, that's not your life goal. Your life goal is something, and it doesn't necessarily have to be bigger, but it has to be more specific, right? More of a dream than a task.
Joann (05:40):
And it doesn't have to be something like one woman came into our program and she's like, well, I don't really want to do a business or anything like that. I'm like, it totally doesn't have to be that way. What she wanted to really do is spend more time with her kids and her passion was creating these fun summer camp experiences for her kids at home. And so her BHAG is to create these activities and then write about them online to share them with other parents. And so that could be A-B-H-A-G as well, just something really defined that you're working on that lights you up.
Kim (06:12):
I love that. And talk to me about why does it matter? I feel like a lot of people have kids and they're like, okay, whether they're working outside the home or inside the home, they're like, okay, my life is maybe smaller or less exciting than it used to be, but talk to me about why that's important that we do find that thing that lights us up and reconnect with it.
Joann (06:29):
A lot of us, when we became parents, we just became very attuned to our kids' needs. I mean, I think it happens as soon as we're have the newborn at home and we spend so much time with them, especially women in particular because women get the maternity leave where men do not. And so we're here with this little baby and we know how to read them. We know when they're upset, we know when they're hungry, and if we don't have something that will eventually take us out of that role, we just end up living in this reactive space where we're looking at our kids all the time for our own happiness and for where we need to be. And I found myself getting into that space as a parent, and I knew that to get out of that, to make it so that my kids' emotions were not the only thing driving me, I get so mad when I see those hallmark cards for Mother's Day and it says, A good mom means happy kids. I'm like, no, it does not. That does not. Your kids' emotions are separate from yours.
Kim (07:27):
You're like, I'm literally lighting these cards on fire.
Joann (07:29):
Exactly, exactly. Because I feel like so many moms base their worth and their purpose in motherhood based on that. And it's not that at all having that outside thing. Also, it gives you something that you can't set boundaries if you don't have anything to say no to. If you don't have something else, taking up your time, if your kids are coming to you nonstop with stuff like, mom, could we go here? Mom, could we go here? Mom, can we go here? You feel bad when you have this empty void of time and you don't have anything else that's driving you. And I think that's where we get into a lot of trouble. If we have something else that we're focused on, we could be like, you know what? I really want to spend my time doing this. Or if it's something that you've been working on and you need some recovery time, hey, I really need some relaxation time right now. I've been working really hard. We've been hanging out. Let me say no right now so I can go and rest. So it's really important when it comes to boundaries, you need to have something outside yourself so you have something to say yes to so you don't feel like you're just saying no to everything, if that makes sense.
Kim (08:30):
I always thought just like, oh, my feet hurt. So no, just kidding. No, but I agree with you about I'm drip. I agree with that
Joann (08:35):
Too. My feet hurt, so that is totally valid. Totally valid.
Kim (08:39):
But then your kids jump on top of you and they get really close to your eyes and are like, is this cool? And you're like, no, thank you.
Joann (08:44):
You're like, no, you, there's so much here where women are known to be able to push through pain and persist to such a degree that we end up getting to place of burnout. So when you say My feet hurt, that is totally valid to say that so that you don't get to that place.
Kim (09:01):
I love that. And talk to me about some of your best advice for people to sort of really take that, I love the phrase no guilt, mom, take off of this martyrdom, take off of this guilt for doing anything that's not parenting. What are your top tips on handling that mom guilt?
Joann (09:19):
So I love to quote Carl Jung who was like guy psychologist, but he has this quote that says, the biggest burden on a child is the unlived life of the parent. And that always hits people really hard because when I look back into my childhood, my parents are wonderful, but they did give up a lot of their social life and their other activities for us. My mom didn't have anything outside the house other than her job and us that she came home to really work on. Everything was focused on us. And so my biggest tip is first of all, find those things that light your heart on Fire Eve Rodsky and her book fair play calls it unicorn time. You need a space where you can be yourself without your kids around. I mean, I'm sure you experienced this too, Kim, but when I go away without my family, I discover I'm a totally different person sometimes totally different.
Kim (10:19):
Who is Joann? Who is Joann on that girl's trip? Tell me about who she is. Tell me about her.
Joann (10:24):
I'm talkative to people. I'm not completely worried about how my kids are doing or managing their emotions because I think that we fall into that role as moms. We want to make sure they're happy and content. So we constantly are monitoring that and part of that brain power is going to that so that when you go off on your own, that's basically your brain is free. You're not stressed out by wondering if your kids are happy or wondering where you're going to get the next meal for your kids so that they don't melt down hysterics because they get way too hungry and grumpy, and then you have to deal with that. So having a unicorn time where it is just for you, it doesn't have to deal with your kids, you get to rediscover who you are. Again,
Kim (11:04):
I went away, it's funny, I went away with some friends maybe a year or two ago, and I think they don't have kids, and I went on vacation. You would think I was Buddha. I was like the Zen master. I was like, whatever you guys want to do, I'm good. Just give me a glass of wine. Let me wander around the city. Nobody's asking me questions. I'm not in charge of anybody or anything. Perfect. I was like, this is amazing. And so sometimes in my house I'm actually, someone will ask me something and I'll say, I'm closed for questions right now. I was like, the questions period for me not available so you can ask somebody else. And I say, I try to not be mean about it, but I'm like, my patience is really thin. Not to my kids, even just other grownups asking me questions. I'm like, no, I'm done with this period. That's awesome.
Joann (11:48):
I love
Kim (11:49):
That. Tell me about the biggest questions people come to you with. What are the big things that people come and are like, help me with X, or they're struggling with,
Joann (11:58):
Oh my gosh. Well, getting kids to change any kind of states like transitions. So how do I get my kids to stay in bed? How do I get my kids out of the house in the morning? How do I motivate my child to go and do his homework or pick up her room? Motivation is a huge, huge question on parents' minds, and a lot of people come to me with those parenting questions, but underneath those parenting questions are usually so much to do with mindsets, so much to thinking that you as a parent need to have the exact right answer all the time else you're not doing your job. When I coach people, I coach them on how to really ask questions of their kids and figure out what is exactly going on underneath the surface so that you can solve that. Because with parenting issues and problems, if the same problem's coming up all the time and you have the same reaction to it, obviously that reaction's not working. There's something else going on. You're not solving the actual issue. I like to encourage curiosity in parents and ask questions. A lot of times with bedtime in particular, it's because the child doesn't feel they have any control in that situation and that's why they're pushing back against bedtime. And when kids get some of that control and autonomy back, parents find that bedtime goes so much easier for them.
Kim (13:23):
Yeah, that makes a lot of sense. That one of where was I just when someone was saying something like that, ask them y. So when they asked you a question, why, where's that coming from or what's under that? And I think that that's one of those things. I mean, I'm a person who's, as soon as I get in bed, I Google the thing that happened that day with my kid. I'm like, what? Oh yeah. 7-year-old kid asking about X and 7-year-old kids saying, I'm a bad kid and I a hundred percent use the Google PhD of Google. But I think you're right. It is important to say, talk to me about that. What's going on under that? And that's kind of how to get at things. I think just in life, it's the same thing in life is if I told you to draw a silver circle, your silver circle is going to look different than mine, than someone else's.
(14:05):
And every single person's going to draw that differently. We all exist in our own worlds with our own perspective and don't come to that perspective with all your own baggage. You don't know any idea what's inside your kid's mind and why they're asking that thing. Exactly. Once you ask more questions, you get better answers. It's like the same with really so much in life, but to that point of asking them, what is it about that thing you don't want to do? Or is it whenever my daughter says something is boring? I'm like, is it boring or is it hard? Is it boring or is it too easy? Is it boring or are you just feeling lazy? These are all different. I hate the word boring. It's way too vague.
Joann (14:39):
Yeah. Oh, it totally is the word boring. When my kids do that, I'm like, well, it's good to be bored. That's usually where the most creativity happens.
Kim (14:49):
I'm one of those people, I'm in my childhood. My parents gave me up to play with, that's not really true, but they didn't necessarily amuse me all the time. Yeah,
Joann (14:57):
No, no. My parents never amused me. Sometimes my kids are a 10 and 15, so I could use sarcasm with them pretty easily. And I'm like, I'm not your cruise director. You need to find something to do.
Kim (15:10):
That's so funny. You're like, Chris, director hat is off, and chef hat also off. Goodbye. Yeah. Talk to me about communication. You had mentioned this a little bit earlier. Talk about the importance of communicating your needs. I think that's something that you have said that resonates with so many parents, but we think everybody knows what we need, but actually sometimes like, hi, I am the problem. It's me. Talk to me about the communication issue.
Joann (15:33):
The best example for this is Mother's Day, which recently happened, but a lot of moms really get upset when their families don't do anything for Mother's Day for them. And so we issued a challenge to our community this year about Mother's Day. It was like, okay, for this day alone, I want you to take your partner aside and I want you to tell them exactly what you want for Mother's Day in my house, what I love for Mother's Day, I love a fancy brunch. I just love it. I love a fancy brunch. And I wanted my mom and my dad also to come up for the fancy brunch with us so that I could take care of my mom as well. And so that's what happened on our Mother's Day. We had a fancy brunch and other members in our community did this as well.
(16:16):
And they post and they're like, oh my gosh. For the first time in my entire life, mother's Day was all about me, and I absolutely loved it. And people get so scared about asking and saying what they want and what their needs are, thinking that, oh my gosh, this makes me a selfish person. And if they really knew me that well or if they loved me, they would give me exactly what I want. And that's never ever the case. It always goes better. Telling people what you want and what you need to figure out what you want and need sometimes takes a little bit of digging a little bit of time, a little bit of hearing other people's stories about what they've asked for and what they want and need. Because when you're in it in the trenches and you've been a mom for a while and you're so used to pushing yourself off to the side, you might've lost yourself a little bit. And that's completely common. And the way to get out of that is just to start talking with other moms and become part of a community where it becomes okay and normalize to speak up and ask for exactly what you want. And usually you find nine times out of 10 you get it. And that's really cool.
Kim (17:24):
And so Joann, talk to me about how you went from being a teacher to running this community and helping moms across the country.
Joann (17:31):
I was a teacher and I became pregnant with my second, my son. I taught all through my first pregnancy with my daughter, and I went back to the classroom three months after she was born, and I was completely happy and everything. I always knew as a teacher that juggling two kids was going to be incredibly hard teachers, when you're out a day, you have to make sub plans if you're sick. I was a teacher when I was sick. I had a horrible stomach flu, and I'm here on the couch, resting my laptop on my knees, trying to make sub plans because they were required by my school. And I knew that when I had two kids, I didn't want to do that juggling. And I mean, my husband as helps as well, but kids are hard. They need two people on one. It's hard that way.
(18:19):
And so when my son was born, he was born in July. There was a fourth grade class coming up. I was a fifth grade teacher who was just very challenging. And I knew that I didn't want them to start with a sub and I didn't want to come back with a three month old newborn. I was not going to be equipped to serve that classroom of students. So I took a year off my district, allowed it and kept my job open. And during that year, I started writing. It was always my dream just to be able to have my career be to go in a coffee shop and work, not have to go to a specific location. And so I started writing and I created a website and it kind of blossomed from there. And at the end of my year, I'm like, you know what?
(19:02):
I'm really happy with this. This has potential. I could still take care of my son's needs and the family's needs while pursuing this other thing, so I'm going to go for it. And that's how I started. And it's just kind of gone from there because I started as a mom blogger doing everything, cooking and recipes. I think there was a makeup tutorial and everything. And then I created courses for kids that helped them with their own homework routines and organization and emotions, and those are still around. And then I created a program for parents based on what I saw when parents were trying to teach their kids through these programs. And I was like, Hey, now we can't force kids to do something they don't want to do like that. I really need to give you some additional training here that I had as a teacher. And that's where our parenting programs came from. And so I've been around for now 10 years, no guilt, mom. It's the age of my son. That's how it happened.
Kim (20:01):
I'm one of those people, I think that I admire anyone who starts any business with whatever, but I really love that you bring that credibility of being a teacher, that you really understand that educational component of it, because I think there's that aspect of compassion, self-care, parental needs, but it comes with that understanding of education and all of that. So I love that you have that underpinning, and I feel like when you spend so much time learning, studying and working in something, it always comes back in ways and people can feel that. They feel like all the knowledge that you bring because you are very knowledgeable and you bring that with you into the program.
Joann (20:39):
I love it. This is actually my third career because before teaching, I was in the entertainment industry, working in television development and production.
Kim (20:46):
That was your fun fact. That was your fun fact that I asked people for fun fact.
Joann (20:50):
Fun fact. Oh, that was a fun fact. Yes. And I take everything from my future careers into what I do now. I mean, I remember one of my coworkers I work with who's also my best friend, she's the COO of my company now, and she's like, you're so easy on camera. I'm like, well, yeah, I'm easy on camera. I went to a SU for broadcast journalism, and then I worked in the entertainment industry and I was around people all the time like this. That skill is brought in as well as the teaching and learning part of it, because I'm always learning. I'm always reading. I have three books going at any one time and interviewing on the podcast. And so everything gets put into the program. It fits my personality.
Kim (21:34):
It's so funny. I'm such a learner, but when I read at night, I read really garbage books. So those are not necessarily, but how do you read the nonfiction books, audio books,
Joann (21:42):
Or I have one book on my audible, one book on my Kindle, and one book on my nightstand, nightstand's the Garbage, which I need before Sleeping. I love it. Thrillers, oh my gosh, my Kindle book right now. I highly recommend this book, if you haven't read it yet. It's called Never Split the Difference by Chris Boss. It's about he's a hostage negotiator for the FBI and teaches you how to negotiate. And it's actually very good for parenting because you're almost a hostage negotiator.
Kim (22:07):
I think I watched some of his masterclass on a recent flight. Oh yeah,
Joann (22:09):
He has a masterclass.
Kim (22:10):
My husband goes, next time you're on a plane, you got to watch this guy. He's an FBI negotiator. And he teaches you negotiate. I'm like, yeah, great. I'll watch that masterclass.
Joann (22:18):
He's good. He's good. And then on my audible, I walk every morning with my dog and so on my audible, I have the more nonfiction stuff because I can listen to that while walking. I can't follow a story when I'm walking, but I can do nonfiction.
Kim (22:32):
Yeah, I'm the same way. It's too, yeah, I have all these great nonfiction books on my nightstand, but I don't read nonfiction at night. I read fiction at night, and so it's a bad, I should get those audio books. Anyway, having
Joann (22:40):
It on Kindle, by the way. Yes. Because then you can pull it on your phone and anytime you're waiting somewhere, you're just reading your Kindle.
Kim (22:46):
That's such a good point. Okay, so I would love to know, I feel like you're one of those people I so admire. You always know how to level up because we work together. I know the ROI in your ads. I just feel like you level up every single year. You invest in yourself in your business. Can you talk a little bit about how do you decide what you're going to invest in as you continue to grow your business? How did you build such a great program, but also really fill in the gaps of what you don't know?
Joann (23:12):
It's interesting because I've always been a learner, and I always gravitate towards what's interesting to me at the time. And so it hasn't been any strategic, I'm going to learn this and this and this and this and do steps because I feel like that's not where my enthusiasm goes. If I create a long-term plan like that, Uhuh, I'm backing out right there. I'll get to step four and I'll be like, I'm not really into this anymore. Let's go this direction. When I am looking to level up the business, I always look to see, okay, do I really vibe with this person and what they're talking about? That's why we started working together. Like I vibe with Kim, what she's saying really makes sense to me. And it was the right moment at the right time because you were saying something about Don't be the best kept secret.
(23:59):
And I'm like, that's what I feel. I feel like I'm the best kept secret and I need to get out there more. So I'm just always aware of those opportunities that I can then go invest in and then take the next step from there, always looking to see what the next best step is. So right now I'm in a mastermind program, and because I also, I've invested a lot of money in this mastermind program, but it's for a full year. And so since I put that in, I am sticking with it and I'm finally seeing results with it because one of the things I knew was a hard part for me, which is actually also the strength I talked about. It could be strength and weakness, is that I don't stick with things long enough to see long-term improvement. And this method that the mastermind I was in, they're like, yeah, you do a masterclass, and I have this masterclass.
(24:52):
It's called Not the Grumpy Mom Masterclass. You do it every week for a year. And I'm like, holy cow, are you kidding me? And so I was like, okay, well, these webinars and masterclasses, they have never worked for me before, ever, but I've only done them maybe two or three times, and then I've given up on them. And so I'm like, okay, well, I'm going to do this. I'm going to do this every week for a year. I'm going to build a funnel. And I did my first one about eight weeks ago. It was not profitable, but I kept all of these numbers. I have all these numbers in a table, so I'm charting what's my opt-in? How many people are taking my tripwire? How many people are enrolling in my program? What's the show up wait rate from my class? And all these things I'm tracking.
(25:37):
And then I keep what I'm changing in the table as well. And so that each week I would go through and I'm like, oh, this didn't feel right. I'm going to change this right here. This didn't feel right. I'm going to change this right here. I'm going to look at the numbers and see. See, finally eighth time around, I'm like, I got it. I got it converting. And I would've given up weeks before that in the past. So this has been the first time I've actually stuck with something, and I'm doing it again this week. So it'll be the ninth time and I'll keep doing it live and live and live and live until I can get it successfully converting and it'll go on Evergreen, but
Kim (26:12):
I love that. But first of all, talk to me about, I feel like you just mentioned all of these things, the data, were you always into tracking the data? Like you charted the opt-in the Tripwire, the show up rate. Is that stuff that you enjoy? You've always enjoyed that part of it, or you have someone else helping you with that?
Joann (26:28):
I've never enjoyed it at all. I've always had mentors who have showed me how to do it. So my earliest mentor was Ruth Sukup of Elite Blog Academy, and I was involved in her programs and masterminds, and now she's a personal friend. We were texting this morning, and she is organizational genius. If she could create a spreadsheet about something she will, and it'll be the most beautiful, well-designed spreadsheet in the entire world. And so she is really the one who showed me, okay, well here's how you can track it and here's how it could make sense. And so I started tracking a lot of business metrics as a team. I have a three person team, including myself. We track numbers every week to look at the health of the business and to see exactly where can we focus, where could we improve to get the biggest bump to help us along. No, I was not always into tracking, but I'm recognizing the benefits after doing
Kim (27:23):
It. I'm very impressed. I was always very impressed when we worked together. I was like, oh my God, you really have a robust funnel and you're tracking everything. And I'm sort of like, I'm one of those people. I fly the plane and then as I'm flying, I'm like, oh, I need that. Oh, I need that. Oh, I need that. So I heard this phrase once, what's it called? Just in time learning, basically just whatever I need to learn for the next stage of my business, I learn. But I do have my big picture in the summer. If I have some quiet time, here's something I'm going to work on. And to your point, I've brought on a strategy coach when I needed, I took a class on Kajabi when I decided group coach. So I definitely am so much better at investing in myself now than I used to be, and I realized the value of it, everything I've invested in has come back exponential. So I dunno, exponential is times a hundred, but I've definitely always made the investment back. Awesome. Is there anything else I didn't ask you that you'd love to share with our audience?
Joann (28:11):
Oh my gosh. Well, we have a new challenge coming up. Yes.
Kim (28:15):
Yes.
Joann (28:16):
It's called Read the Room Challenge, and it's all about that communication with kids and figuring out exactly what is going on with them so that you as a parent can take the next best step. We talked a lot in this interview about next Best Step, but not strategy, and that's a lot what parenting is. What's your next best step? It's completely free, and you can find it at freeparentingchallenge.com.
Kim (28:38):
I love that. It's a great title too. It's like, oh, I get that. I know who that is.
Joann (28:41):
Yep. Read the room.
Kim (28:43):
So people are going to sign up for that challenge. And then how else can people connect with you and find you?
Joann (28:47):
You can go to noguiltmom.com and everything is there. Sign up to get our Stop Doing checklist if you want. Just a really quick win because so many parents think that they have to do everything. And I want to tell you, you don't have to do everything. In fact, here are seven things you could stop doing right now that are better for your kids in the long run. And so go and grab that there. And then I'm also on Instagram, and it's funny because when you just came on for the interview, I'm like, I'm just editing a reel right here.
Kim (29:15):
I was like, there's someone else in the room. No, there's not. It's just my reel. It's
Joann (29:18):
Just my reel. Yeah. And that's No Guilt Mom on Instagram.
Kim (29:21):
Thank you so much, Joann.
Joann (29:23):
This is great. I love catching up, and thank you for having me.
Kim (29:31):
Thank you for joining us. Don't forget to exit the grind and enter success on your own terms. This is the exit interview with Kim Rittberg. Don't forget to grab my free download, how to Grow Your Business With Amazing video at kimrittberg.com and linked out in the show notes. I love to hear your feedback. Make sure to submit to me what you learned from the show and how you are crushing it on your own terms. Connect with me on Instagram or LinkedIn at Kim Rittberg, R-I-T-T-B-E-R-G. And this show is edited by Jillian Grover and produced by Henry Street Media. I'm your host and executive producer, Kim Rittberg.