Ep. 120/ Humanizing Your AI Content: Insights from the Fast Company Innovation Festival
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Fresh from speaking at the Fast Company Innovation Festival, I want to share you into the conversation around practical AI tools and uses for you - my busy entrepreneurs looking to grow their social media. If you are asking yourself the question, ‘How do I blend artificial intelligence with my unique human touch to stand out in a crowded digital world?,’ wait for what I have in store. I share my practical tools for entrepreneurs, marketing professionals, and anyone looking to build their personal brand using AI. Tune in to learn practical tips, like exactly what you should enter into ChatGPT so it can give you useful and compelling content, I’ll share the exact checklist - my special ‘SAG checklist’ and my AI Mad Libs. You’ll learn how to use AI, ChatGPT and other emerging and evolving technology to your advantage.
You will learn:
How to make content reflect personal experiences and personality - 4:55
What exactly to put into ChatGPT and how to be specific about your identity when inputting prompts to AI - 10:05
The SAG checklist to evaluate your AI content - 11:03
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In this episode you will learn:
How to make content reflect personal experiences and personality - 4:55
How to be specific about your identity when inputting prompts to AI - 10:05
The SAG checklist to evaluate your AI content - 11:03
Quotes from our guest:
“What we want to be is in that thought leader category of confidence and strategy at the perfect balance of both of those things." - 02:58
"If you're not a prompt engineer, really, and like you're an AI technologist, you have to work to make sure that you're putting your humanity in it, because that's what people are going to, are going to hire you for." - 05:49
"If you don't know who you are and who your brand is, you absolutely cannot have AI create content for you because it is not going to know you if you don't know you." - 08:04
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Kim Rittberg [00:00:01]:
This is a very special episode of the Exit interview with Kim Rittberg because I just spoke at the fast Company Innovation Festival and I wanted to bring you my learnings, well, both what I taught and my learnings. So my focus for the fast company innovation festival was how to make AI, how to use AI in videos and social media content in a human way, meaning it's not enough to just leverage the technology. But if we're all using AI in the same way, and it's all robotic and all wooden, why did we make it in the first place? So that's what I'm going to dive into today. So first of all, you can grab a free download of how to use AI in your social media content that is linked out into the show notes. Or you could go to kimritberg.com and I'm like, checking to see the website kimritberg.com aicontent. So one thing that's important to remember is that AI is artificial intelligence, and we're using it to highlight our human and emotional intelligence. It's important because people talk about AI. There's a lot of articles written on it.
Kim Rittberg [00:01:03]:
It's very, very interesting. But for your business, especially as it relates to marketing, we have to step back and think, what are we using it for? So again, we really want to make sure we're using AI to advance our own personal and human goals, which is to make people trust us and like us and work with us and grow our impact. So if we're on social media and we think about what's the point of us being on social media, our goals. A lot of my clients come and they want to be seen as a thought leader. They want to bring in leads or clients, or they want to build that personal brand. Others want to expand their network. When we talk about, generally speaking, we're looking for visibility, we're looking for amplification of our message. So AI is really good because it can do that.
Kim Rittberg [00:01:50]:
It can help us put out more content, but we have to make sure we're using it in the right way or else it's actually hurting us because people are going to see our content and not see our humanity and not see our charm and intelligence and knowledge. So it's important to understand that you're leveraging AI in the right way. So as we talk about using AI in your marketing, let's talk about where you exist already in marketing, right? So I have this matrix that I show people about where they existed. And I think of it as confidence and strategy being the different lines of the chart. And if you're high strategy and high confidence, you're a thought leader and that's awesome. But the other areas, if you're landing on, let's say, your low strategy and low confidence, I call it a wallflower because you're not doing anything. Then I have amazing clients who have so many ideas and they have high strategy but low confidence, they're frozen, right. They got pages, pages and pages of notebooks.
Kim Rittberg [00:02:44]:
So many journals, but not a lot of social posts to show, to go for, to show for it. So I like to call the top left of this chart spammy. A lot of confidence below strategy. So really what we want to be is in that thought leader category of confidence and strategy at the perfect balance of both of those things. When, when we're trying to get to a thought leader outside, like if we're selling ourselves to the world, we're trying to show our businesses out into the world. That's a thought leader. But you can also be a thought leader in your company. So don't only think about it as if you run your own business.
Kim Rittberg [00:03:19]:
If you're trying to get buy in from your boss, buy in from other teams, a promotion, a raise, it is important to communicate what is amazing about you, what is special about you, your human qualities. Really, really clearly. Now, if you're injecting humanity the right way into AI, that's going to cut through our content crisis. We are having a content crisis, meaning we're not putting out the content that we need to be doing to showcase who we are and to let the world know who we are. The great thing is, AI can help us do that. The content crisis means we're struggling to put out content because we think we don't have ideas. We won't have the time for it. But those are just, those are things in our head.
Kim Rittberg [00:04:04]:
Those aren't real. We can break through that. If you don't have time, AI can make it faster. You don't have ideas. AI can help you with ideas. So it is important to remember that those are just self limiting beliefs that we deal with now. Chat GPT is a great tool to use to come up with fresh ideas, to come up with video scripts. But it doesn't know everything about us.
Kim Rittberg [00:04:30]:
Chat GPT cannot read your mind. It does not know our personal experiences, our professional challenges, our hobbies. Our client wins. It doesn't know that a Komodo dragon chased me in Thailand. That's actually a true story. I was in Thailand by myself, walking through an empty island. And then I heard crackling of garbage and a komodo dragon was in there and it was very, very scary. Anyway, chat GBT.
Kim Rittberg [00:04:55]:
Unless you are an expert in training it and prompt engineering, it doesn't really know that stuff about you. So it is your job to go in and make it you. Now, when we're talking about what makes a good social post, there generally used to be this thing called the three e's, educational, entertaining, emotional, or, and then those were the three tenets. Every piece of content had to meet those. But now that we're in the AI world, it's not really enough. Your content also has to be exclusive to you. Because if you're just using those three pieces of content and you go to AI, it can make you content, can make you lots of content, but it can make you content that anyone in your field can make. Do you really need to focus on making it be you, bringing in your experiences, your challenges, your hobbies, your personality, and you really, really, really need to go with a fine tooth comb through the content.
Kim Rittberg [00:05:44]:
It doesn't have to take that long, but it does have to get personalized. And that's very, very important. If you're not a prompt engineer, really, and like you're an AI technologist, you have to work to make sure that you're putting your humanity in it, because that's what people are going to, are going to hire you for. That's what someone's going to give you a promotion for. That's why someone's going to buy in on your idea. So understanding that only you have those things, and I like to think of it as, are you a thought leader or a thought follower? And a thought follower is putting out that content that really is exclusive to them. It is unique to you. And I was talking to a client of mine who's a professor, and she's actually in this field, and she says, garbage in, garbage out.
Kim Rittberg [00:06:25]:
And it's the same with Aihdem. Garbage is a generic prompt. Garbage out is bad content. So if I'm putting in into chat, GBT, make me some video ideas, it doesn't know who I am, it doesn't know my audience, it doesn't know anything about me. So how can it make content for me? It's just gonna make content for any human that makes video. But I'm not just any human. I am me. But really, you know, any human, any video person, any former tv producer is not me.
Kim Rittberg [00:06:52]:
Actually, what makes me me, besides my charming winning personality, is that I come with experience in tv training people for camera work, members of Congress, supermodels, authors, founders. I've trained so many people for on camera and I've written for tv, but I've also worked in social media and digital video content. So those mixture of those experiences is unique to me. That's different than another person who might have worked in video or maybe as a social media manager or I maybe as a former tv producer. I have different skill sets and a different knowledge base. And so it's important that I go in there and really a, let AI know who I am and then b, make sure that it's giving me content that is unique to me and if it's not, manually editing it. So one thing that I worked actually with an amazing colleague of mine, Emily friend, she is at the Florence Rose group, she's the founder. We talked about, you know, basically when I train, when I work with my clients, we all always do a branding exercise about who you are.
Kim Rittberg [00:07:54]:
Many people have done that, many people have not. And a branding exercise is really fun. We dig into who you are, what makes you unique, how you see the world and how that's different from other people. If you don't know who you are and who your brand is, you absolutely cannot have AI create content for you because it is not going to know you if you don't know you. So basically you're putting in information in chat DP that's not that unique to you. So it's going to be really hard for it to give you content out. That's going to feel really good and really personalized. So you have to do that branding work again.
Kim Rittberg [00:08:30]:
You can go to kimritberg.com AI, kimrittberg.com AI. And I do want to say also I think the word brand, and I just did a whole article for fast company about the personal brand. I hate that word because I think that we're trying to treat ourselves like a Nike and it's hard to treat yourself like a Nike sneaker. I just said Nike. So weird. Nike, Nike, Nike. It is hard to treat yourself like a Nike sneaker. We are human, so we're like, oh, that's weird to call yourself a nike sneaker.
Kim Rittberg [00:08:59]:
But think of it as a professional perspective, a professional point of view. Just start putting your point of view out there as it exists with your business. Start sharing about your life a little bit to create that point of connection. So anyway, that was like a side note, total tangent. Still within the expertise area, but a tangent. So as you get into AI and you're trying to put in who you are. I have a little in my download that you'll get. It's a little mad libs.
Kim Rittberg [00:09:29]:
You have to fill out who you are. So your job title, your topic, you talk about your tone of voice and then any other personality details and your target audience. That's a basic version of it. There's much more that I'd recommend you do, and we should talk about it if you're doing this, but make sure to put in that basic information. So as chat GPC gives you ideas, it understands who you are and what you're talking about. Then I like to run it through my checklist. So as you're putting in the prompts about who you are and your tone of voice, the more specific the better. Specific equals terrific.
Kim Rittberg [00:10:05]:
And then you're going to run it through a checklist. So it's going to give you some ideas you're going to say based on what you know about me, chat GPT, can you please come up with ten ideas for pieces of content about video? So, like, for my mad libs, I would say, hi, chat GPT. You don't have to say hi, that's kind of weird, but hi, chat GPT. I'm Kim Rittberg. I'm a video expert and marketing. Sorry. I'm a video expert and speaking coach who shares expertise on video production and public speaking. I write and speak in a professional but light tone of voice, but I don't like puns.
Kim Rittberg [00:10:34]:
My target audience is founders, authors, executives looking to build their personal brand and marketing teams looking to improve their messaging and content. I am getting that specific because people bring me in for workshops on speaking and training and communications in corporate world. So I really want to make sure that that's there, that people understand that that's a part of my business as well, so they know they can bring me in. Then I'm going to bring up a checklist. So this checklist is going to come out. You're going to go s a g sag. If it sags, doesn't work. It's going to sag.
Kim Rittberg [00:11:03]:
It's going to fall on the ground and not soar. S a g does it sound like me? S does it sound like me? Is this something I would write about? A do I agree with it? A lot of times chat GPT will give you content and you're like, I don't actually think that. So don't post that. G is it generic? Generic is garbage. Generic is bad. Generic is. Anyone on earth can post this. You don't want that.
Kim Rittberg [00:11:27]:
So sag sound like me. Agree generic. Make sure to meet all three. And if it doesn't, you can manually edit it. So now that you have chatgpt knowing who you are, it gives you some content ideas. Go through the ideas and see which ones you like, and you can take one of those ideas, you can put it back in chat GPT, and you can say, take this idea that you came up with and write a 62nd video script for social media. Once you get that script, you can then start manually editing that script based off of that. So you can start, you can start taking that script.
Kim Rittberg [00:12:00]:
Look through it, run it through the sag checklist. Does it sound like me? Do I agree with it? Is it generic? Until it hits all three, don't use it. So if it's generic, make it more yours. Make it more your own. You better agree with it. If you're posting it and does it sound like you? If you're doing a video script, especially, and if you're doing a written script, a written post, make sure it sounds like you. Right? It takes a long time for chat GPT to really own your voice, so you could just edit it a little bit. I think that's a great way to do it.
Kim Rittberg [00:12:25]:
So I put through a video script about body language tips and I just added in a couple phrases that I would use that chat GPT wouldn't know. Now, don't hate me. Don't hate me. I'm helping you make more content. It's great. How are you going to stand out? There's a sea of robotic content. How do you make sure that you stand out right? You have to keep working on your personal skills, your body language, your confidence, your public speaking skills. It's very, very, very important that you keep working on those because the robot isn't you and can't be you and can't show up on camera.
Kim Rittberg [00:12:59]:
It can't show up with confidence. So make sure to keep leveraging that. Build your confidence, build your public speaking. Build up those human skills at the same time as you're building up those AI skills. Okay, I hope you learned some things. The sad checklist, the AI mad libs, grab it all in my kimritberg.com aicontenthe. And don't forget to drop me a line on Instagram or LinkedIn. I love hearing from you.
Kim Rittberg [00:13:22]:
Until next time, exit the grind and enter success on your own terms.