EP. 37 / Peloton’s Robin Arzón: Balance is a “Harmful Concept” + Her Hilarious Parenting Moment
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Robin Arzón–Peloton Head Instructor & VP of Fitness Programming–explains why balance is a ‘harmful concept,’ offers advice for women looking to achieve her level of success and shares a funny parenting moment (it may have happened to you too and will crack you up!), plus she discusses her new book Strong Baby - Avaialable to purchase here and here.
Then host Kim Rittberg leans into her 15 years in journalism (Netflix, Fox, PEOPLE Mag) to share 3 simple tips for you to attract clients on social media for your business using the 3 E’s. What are those? Listen and find out!
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Quotes from Robin:
“I don't believe in balance. I think it's a harmful concept because I think it implies that everything is even steven and every area of our lives is going to get the same amount of our energy as currency.”
“There are plenty of days where I am 95% an executive and 5% Athena's mom, and it's because I'm delegating and I'm trusting loved ones in my life to take on that role and love her and I'm accepting of that. And then there are other days where I'm not going to answer my email, you're not going to hear from me, and I'm going to be 100% present with my kid.”
Advice to a woman building her business or career
“I think betting on yourself is a big part of it. I think inserting yourself into where things are happening, observing what your peers in the industry are doing and what folks are doing well, and where you can leverage your unique strengths, I think is important.”
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FULL EPISODE TRANSCRIPT
Kim Rittberg (00:02):
If you're the parent of a college bound student, you're probably feeling mixed emotions right now as acceptance letters and financial aid offers arrive, excited and proud of your student, but also stressed thinking about how you're going to pay for it all. Take my advice and check out college AV student loans. They are the emotional support system to guide you through the college journey from start to finish. With College Ave, you'll get free access to tools and resources that make the financial road to college easier. Like their student loan calculator that lets you see how a future loan can work for you and your budget. Plus, every month they give away a thousand dollars scholarship to one Lucky family. Entering is fast and easy, and winning could have a big impact on your college expenses. Visit college ave.com/exit interview. Trust me, it's a better student loan experience. There's no purchase necessary to enter or win the scholarship. See official contest rules for details@collegeave.com slash exit interview Peloton superstar Robin is here. She talks about how becoming a mom did or didn't change her life, why she doesn't believe in balance, and she shares a funny parenting moment. Plus, I have three simple tips for you to attract clients on social media for your business tips I got from Pup Sugar and Netflix where I worked using the three E's. What are those? You'll find out. It's a great episode today. So join us.
(01:24):
This is Mom's Exit interview, the show for moms who want to craft the career and life they want. Each episode, you'll meet inspirational moms across various industries and levels who are working and living life on their own terms, and they'll bring you actionable tips from finance to business development to happiness, to crushing that imposter syndrome. I'm Kim rit. I was a burnt out media executive at Netflix, US Weekly and in TV news. I wanted a career where I was fulfilled at work but present at home with my kids. So I started working for myself and I love it, but not every day was easy or is easy. I wanted to explore with all of you how other moms were creating careers on their own terms. They're carving out flex jobs, starting their own businesses. They're taking back control. Join me and make work work for you instead of the other way around. Super important but quick favor. Please tell two people to listen to the show and make sure you hit that follow button so you'll find out about every show when it lands.
Student Jen (02:39):
I love that the course challenge needs really push myself creatively. I love working with Kim. I thought she was very encouraging and had a lot of great ideas for us as students. Her feedback was really helpful and I think she helped me get started in a way that I did not know I really had in me before this course. I was very timid. I was concerned that I didn't anything to say and that nobody would care what I had to say. And after the court, I now feel like I have the tools to create powerful, compelling, engaging video content that really serves me and my business goals moving forward. Working with Kim is like working with a friend. She's not going to sugarcoat where you need to improve, but she's also going to encourage you along the way.
Kim Rittberg (03:19):
So that right there is from a student of mine in my video bootcamp class. It has been so fun helping small business owners grow with video. Basically, I apply my 15 years at Netflix launching US Weekly's video unit and being a TV news producer to help business owners skyrocket their revenue. So if you want to get my free download, how to Be Great on Video and 10 tips to awesome video, click in the show notes or check out kim rit bird.com. You've likely ridden on app Peloton to her. Robin Arson joins us. She is vice president of fitness programming and head instructor at Peloton. Robin is a two-time New York Times bestselling author of Strong Mama and Shut Up and Run, and she has a new book out called Strong Baby that teaches children the importance of movement and encourages families to move together. She is a former lawyer before she became a fitness instructor and she has a baby named Athena and another on the way. Robin, thank you so much for joining me. I'm so excited to have you.
Robin Arzon (04:15):
Thanks for having me.
Kim Rittberg (04:16):
And I know you were famously a lawyer, a corporate litigator before you went into fitness. It's a great example of following your passion. Were you afraid in that moment though, to leave a big career, a steady salary, you invest a lot of time and effort into it? Were you scared at that time?
Robin Arzon (04:32):
Yeah, I mean, I think the unknown is all always a little <laugh>, fear inducing, but I knew that my passion was so much more important than the risk, so it was worth it.
Kim Rittberg (04:43):
And talk to me about strong baby. What made you want to write this book?
Robin Arzon (04:47):
I loved watching Athena in her first attempts to crawl and move, and it was amazing actually. The movement patterns that she wasn't doing is what they're what I try to teach people to do. Well, adults at Peloton. So I was like, wow, you're an innate athlete. I want you to have an identification with that strength from a young age. So that's why I wrote Strong Baby.
Kim Rittberg (05:09):
It's so funny how when we have a baby we're like, oh, your temperament or your strength or some things are innate, and just being able to continue to feed that and channel that is such a beautiful thing.
Robin Arzon (05:21):
Yes.
Kim Rittberg (05:22):
How did becoming a mom change how you see your career and your life?
Robin Arzon (05:26):
I have to be honest it, I was very ambitious before Athena was born, and I still was always really intentional with my time and how I spend my time. And I think I'm more precise now, having more responsibilities obviously, but I can't say it really changed much to be honest.
Kim Rittberg (05:45):
Actually, I was going to ask about that. I feel like the one thing I think changes when you become a parent is you're more acutely aware of how time crunched you are just
Robin Arzon (05:55):
Cause you're giving Absolutely.
Kim Rittberg (05:56):
More of your time is given to by choice, obviously another living human being. Yes. You were just talking about being intentional with your time. What advice would you give to another parent or another person about being efficient and productive with the time that you do have?
Robin Arzon (06:11):
What do they say? Eat the frog. It's a horrible term, but you know, do the thing first, candle first things first and really have boundaries around saying no. I say no to most things. I don't feel bad about it whatsoever.
Kim Rittberg (06:25):
What's your frog when you wake up and you're like, oh, there's this thing I have to do, I got to get it out of my way. What's the frog for you?
Robin Arzon (06:31):
I think it really depends on the day, but I always do my own workout in the morning.
Kim Rittberg (06:37):
Oh, so your own workout is the fraud. That's funny, right? For yourself, you've gone from pursuing your passion to really being at the top of your industry, which is really impressive and I think a lot of people are like, how do I do that? What would you attribute your success to?
Robin Arzon (06:52):
Oh gosh. I think consistent hard work and a lot of tenacious, it's an appetite for tenacity, I guess. <laugh>
Kim Rittberg (07:02):
Awesome. A lot of people have a parenting philosophy or before they have a kid, they're like, I'm going to be this type of parent. Did you have a vision of how you were going to parent and now that you are a parent, is it the same? Has it shifted?
Robin Arzon (07:14):
I've really had no idea what parenthood would look like, so I tried to stay away from any illusions that I could predict it. And I know obviously that I'm parenting a very specific person, so that's going to adapt and changes. She adapts and changes over the years, so I really tried to stay away from that because I knew that you can only plan so much.
Kim Rittberg (07:34):
Yeah, totally. It's funny, I agree with that. I was like, I never, I don't know what kind of parent I'm going to be, but I do think that we bring who we are as a person. So it's like, well, this is how I would coach someone or this is how I would be a friend to someone, or this is what I loved when my parents did for me. And even if it's not a philosophy, it's like we are people and so we feed other people with that coaching, with that guidance, with that instruction. And so I think it's funny when we have the phrase philosophy, it feels bigger, but it's like how do we show up and how do we want to raise our kids? All
Robin Arzon (08:08):
That. Yes.
Kim Rittberg (08:09):
And the audience for this podcast is working moms who are figuring out their career, figuring out balance and if they're getting what they need and how to pursue balance. What advice would you have for working moms looking for more balance?
Robin Arzon (08:24):
I don't believe in balance. I think it's a harmful concept because I think it implies that everything is, even Steven and every area of our lives is going to get the same amount of our energy as currency. I think a better question is whether you're making intentional choices with how you spend your day and if that's in alignment with your season of life and your values. As I mentioned, I use no to protect my yeses. I believe in being a multihyphenate and that we can wear many hats, but it's not necessarily in one moment. There are plenty of days where I am 95% an executive and 5% Athena's mom, and it's because I'm delegating and I'm trusting loved ones in my life to take on that role and love her and I'm accepting of that. And then there are other days where I'm not going to answer my email, you're not going to hear from me and I'm going to be 100% present with my kid.
(09:20):
And then there obviously there's lots of shades of gray in between that and just in any given partnership or relationship, it's not 50 50. There are days it's 80 20, 70 30, Susan, and we have to honor that seasonality. So I think it's having honest conversations with ourselves, making really intentional choices having tough conversations with the stakeholders in our lives about those value systems and priorities. And then for sure, I think when people are trying to drill into the balance piece, they're getting at time for myself, feeling autonomy, feeling like I'm not just x, y, z role. And I totally get that, but I think if you start to prop up self-care as something that is sacred and central and foundational to a household, the conversation becomes less about balance and more about how you architect a life where you're really honoring your priorities with energy.
Kim Rittberg (10:14):
Do you feel like the phrase work-life balance is harmful because it makes people think, well every day I should have a little of this and a little of that. And in truth it's what do I want for this season of life or what is my priority in this month or in this year? And do you feel like the term work-life balance is something that isn't helpful for people because it makes you think you need that?
Robin Arzon (10:34):
I mean, I think it's an important conversation to have. So in that regard, I don't think it's harmful, but I think it's pretty reductive in the way that it's normally discussed, and I think people need to start getting comfortable asking for what they need. I made a decision early on that I was not going to martyr myself to motherhood. And that requires having really tough conversations sometimes with myself and with my partner and with my family with my business partners, and figuring it out, figuring it out as I go along the way and giving myself a lot of grace. But I do think that work-life balance is achievable, but you also have to begin with the end in mind. Folks are often trying to achieve what they think is work-life balance without unpacking some of the larger principles that I think that ladder's up to.
Kim Rittberg (11:24):
Yeah, it's interesting. I like how you framed it because I actually framed a similar conversation with my kids about fair. They'll be like, my brother got this and I didn't, and then not fair. And then he'll say, she got this, and I'm like, overall, look at a month in the month. Did you both get similar amounts of whatever it is you wanted? Play snacks, toys, games, chucka, cheese, whate, whatever. But I think it's that same idea of when you step back, does your life, does your body, does your brain feel in balance? So I think I like how it's a mixture of intentionality, season of life goals and priorities because it's not every day and it's not every week, but if you step back this month, this year, did it feel aligned? Did it feel aligned with your goal? So I like how you framed it that it has all these different elements of it. And now that you're a parent, I'd love to know, I feel like my kids are a little older than you. They're they're seven and five, but I'm already thinking about social media and kids. You've been able to leverage social media in a great way. I think you and a lot of your peers at Peloton, it's such an amazing tool to build community and to build relationships and support each other. How do you see social media as a parent, as your kids get older? How do you envision maybe that conversation happening?
Robin Arzon (12:44):
Oh gosh, I don't know. I mean, I truly will cross that bridge when I get there, and I'm sure there'll be a lot of evolutions in social media as we utilize these tools and platforms evolve. So I will have to cross that bridge and I'm sure I'll certainly be watching and learning from educators and other folks.
Kim Rittberg (13:03):
Yeah. Yeah, I'm keenly aware of that. I'm like, I work in marketing and social media and I'm like, it's such a great thing. In some ways, <laugh>, not in others. <laugh>, what advice would you give to a woman looking to build her business or build her career and get to the top?
Robin Arzon (13:19):
I mean, I think betting on yourself is a big part of it. I think inserting yourself into where things are happening, observing what your peers in the industry are doing and what folks are doing well and where you can leverage your unique strengths, I think is important.
Kim Rittberg (13:35):
You're very positive. People look to you and you're very positive when you're feeling down. What is something that is a go-to for you to sort of shift your mindset, shift your perspective?
Robin Arzon (13:45):
I mean, mindset's something I'm often always thinking about. I have a journaling practice, a vision board, practice, a meditation practice. Obviously I have a very robust movement practice. Whenever I'm feeling like my energy is off, I always revisiting the basics and usually there's something either in my sleep hygiene or in my fueling or something that's shifted a little bit in that time period, and I try to clean that up and then usually I can kind of rebalance my energy systems that way.
Kim Rittberg (14:15):
So it's not necessarily an immediate fix because if you're having a sleep deficit, it sort of takes a day or two to lift yourself back up.
Robin Arzon (14:22):
I can do breath work and meditation and immediately change my mental state. I can do a visualization practice and within a few seconds kind of realign my focus. Obviously when the cortisol levels are high and things are really, really, you're really in a tough spot. It's harder to do, but I have a lot of tools in my toolkit that I've been relying on over the years, and when something doesn't work, you pivot.
Kim Rittberg (14:45):
Yeah. Awesome. All right. We're going to do rapid fire. Weirdest job you had.
Robin Arzon (14:52):
Oh, weirdest. My weirdest is probably making sandwiches at Wawa <laugh>. Where was this? Wawa outside of Philadelphia.
Kim Rittberg (15:02):
I went to Penn, so there was a Wawa on our corner. It was like the go-to college kid food
Robin Arzon (15:06):
Place. Yes, so good.
Kim Rittberg (15:08):
That's how I tried my first coffee. It was like vanilla hazelnut, this and that <laugh> surprising skill you have.
Robin Arzon (15:15):
Oh, I don't know if it's surprising, but I'm a really good cook. I mean, I could be on one of those shows where you give me five ingredients and I just slay it. Oh, I love it. I'm a good freestyle cook.
Kim Rittberg (15:28):
Oh, I love that. That's the second career. Your third career, whatever, <laugh>, something you hate,
Robin Arzon (15:35):
Mediocrity,
Kim Rittberg (15:37):
Something you love
Robin Arzon (15:39):
My family,
Kim Rittberg (15:41):
I'd love to get from you. A funny parenting moment,
Robin Arzon (15:46):
Not at the stage where she's just removing her clothes and the other day I was on a call and she just rocked up totally naked and behind on the call. So I was like, well, that's a first. Thankfully it wasn't like a live in front of millions of people. It was a business call but that was definitely a parenting first, and I'm sure it'll have many more parenting first.
Kim Rittberg (16:05):
It'll be the first of
Robin Arzon (16:07):
Many. Yes, exactly. I
Kim Rittberg (16:09):
Mean, I feel like who the Naked Kids on Calls has been a completely new era and phenomenon,
Robin Arzon (16:15):
Right? Yes. Yes.
Kim Rittberg (16:16):
<laugh>. Awesome. Well, Robin, I'm so excited about the book Strong Baby. We're going to shout it out from the rooftops. Thank you so much for joining me. I'm so excited.
Robin Arzon (16:24):
Yeah, of course. Thanks for having me. Thank you. Thanks, bye. Okay,
Kim Rittberg (16:28):
Bye-bye. You can grab Robin's book, strong Baby out now and follow her on Instagram at Robin n yc. I've been hearing my friends stress about college for their kids. It brings me right back. I remember the confusion and stress that comes with paying for college. I now have a way to help college bound families breathe easy with college AV student loans. College AV is here to help you take the stress out of paying for college with loans designed to fit your unique budget and goals through a simple three minute application, flexible repayment options, and helpful tools. This is your shortcut on the road to college. To learn more, visit college ave.com/exit interview and enter to win their thousand dollars college scholarship. There's no purchase necessary to enter or win the scholarship. See official contest rules for details@collegeave.com slash exit interview. I'm really excited to jump in here with some easy tips to help you with your video on social media to grow your business.
(17:27):
If you want more, just grab my free tips in the show notes. It's a super simple but really insightful download, and you can also get that at my site, Kim rit, r i t t b e r G. If you're looking to grow your business, getting leads, getting new business, no surprise you should be on social media, but specifically you should be on video. Video marketing has better newsletter opens, so if you have a newsletter, you pop a video in, you can test and see that you get more opens. 86% of marketers say video has helped them generate leads and marketers who use video content experience revenue growth 49% faster than those who don't use videos. It's not that one video gets you a client immediately, but you are building that relationship. I've seen my clients have that they're reopening dormant relationships like people from five or 10 years ago are popping in their text messages, asking them for calls.
(18:20):
They're getting business because they're seeing you again, they're reminded of you, and I've seen my clients getting actually brand new business cold leads. I have also had that happen for myself. I've gotten speaking engagements, I've gotten students and clients all from video and podcast. So today I'm going to go through a couple of super easy tips that you can apply this week. And if you do tag me, tag me at Kim rit. I will definitely share it. I love hearing from listeners. So there are the three E's. Basically, your content should be entertaining, educational or emotional, e, e, e. What does that mean? That means that even though you see social media as a promotional tool, as a marketing tool, very little of it should be promotional. Of course, a part of it going to be in promotional, but in the end, if you're successful on social media, you're connecting more people with your brand.
(19:14):
So it ends up being promotional, but most of your feed should not be buy this 15% off Black Friday. It's a long game, but build the relationship and you'll build your brand. So here are a few tips keeping in mind that e, e E, we're going to start with the educational. Basically the e, e E is how you should think about what your content should do, but you can execute it in different ways, meaning you can make it however you want, but you want the viewer to take that message away. So thinking about educational content, most of us generally think of a quote talking head, meaning a person on your screen talking to you. Usually you see the captions underneath, and of course we use captions because a lot of people watch social media with the sound off. So you're going to see a person talking with the captions, but there are some other great ways to execute educational content that isn't just that.
(20:05):
Why would we want to vary that content? Having a mix of content keeps people engaged in your content. Basically, when you look at your feed, whether that's LinkedIn or Instagram or TikTok, wherever, you don't want all the videos to look the same, you want to be showing different sides of yourself. Additionally, you're going to be getting more insights. So if you have different types of videos and you start to see that topic did really well, or that style did really well, that's going to give you more inputs to be able to better make the content that your audience wants. So here's an idea to change up your educational content. Try to film some footage that relates to your business and talk over it or put text over it. So for example, if you're a real estate agent and you have a really interesting market update for your city that's surprising, put that either in text or record an audio file and then play that over a really beautiful footage of your city.
(21:01):
Ideally, you're taking that footage with your iPhone. You're not using stock footage. Again, could be city, could be suburb, could be town. But just take one or two shots of your area and put that informational audio or text on top of it. Again, if you are a soap maker, let's say you run a soap business and you want it, teach someone something about soap making. Instead of just talking to the camera, show some footage of your soaps or maybe of you making the soaps and then put that audio or text on top of it. Next we're going to talk about emotional. These are these stories. When you watch it on social media, it really makes you feel something you feel connected with that person's personal story, maybe with their struggle to think about how to create an emotional story for you. Think about your why you started your business, why you're passionate about it, why you love helping people.
(21:51):
Maybe you had a big shift in your life. What led to that shift? People love hearing about other people's struggles. A lot of social media is perfect, filtered, beautiful photos, and the more real you can be, the more people are going to connect with you. It's been a struggle for me to be putting myself out there in more real ways, more vulnerable ways, because I came from corporate where you know, are button up. You don't sort of show your whole self every day of work, but the more I have brought people into my story, the more I have attracted clients, attracted new business because I'm being real. So when you're thinking about an emotional storytelling, a good way to think about it is sit down, simplify a story to have a beginning, middle, and end. So for example, this soap business person that I'm using as an example, she might sit down and write at the beginning of the story is I never thought I'd be a six figure business owner.
(22:40):
I'm like, wow, what's she about to tell me that there is the hook. The most interesting part always has to go at the beginning and then the middle. I didn't believe I could run my own business. I didn't think I had the skills. The next line might be about her passion. I loved soaps, and I just started making soaps and started selling it at markets. The next line could be, here I am selling at Trader Joe's. It's a dream come true. So that has story has a beginning, a middle, and an end. A couple different ways to execute that video. Again, we're talking about it makes you feel, so it's an emotional video, but there's different ways to actually show it. Instead of telling that story, just by talking to the camera, try to show the story. So for that soap soap business owner, they might show them in the very early days of their business, sitting making some, so maybe it was just at home, and then maybe as they go to a market and they're selling their soaps in the market, I want to see that content.
(23:32):
Ideally, you're always using video, but of course if you have old content, it might not be on video. So you can use some photos. And then she's going to show the story of her being at Trader Joe's. I want to see her in Trader Joe's holding Per soap and smiling to the camera. And I think this story applies to a lot of you. A lot have had a struggle or made a big life change to be in this business. So think about that struggle, that change point, the why of why you help people and think about telling it in that two different ways. Again, make that video. Tag me on social media and I will share it. And now we're talking about entertaining videos we've all seen, these are the videos that make us laugh. They're just, maybe it's a cute puppy. Maybe it's a person falling down the stairs but not hurting themselves. <laugh>
(24:18):
Entertaining videos is a way to show a different side of you and your business, what I mentioned before, fail videos of someone trying to do something and not succeeding. That's a great way to let people in. You don't have to fall down the stairs of course, but you can film yourself trying to film a video and all of your outtakes could be bloopers. That's a great way to put it out there without being too silly. But to show, I'm trying to put myself out there, how many takes did it take you to make a reel? So being playful and relatable really helps people connect with you. Another way to do an entertaining video is to pull in a recent event. So let's say it's the Super Bowl or the Oscars. Find that big water cooler moment everyone's talking about. For example, when Rihanna had her pregnancy announcement, I did a video, a reel saying Rihanna pregnant versus the rest of us.
(25:13):
And I showed Rihanna footage of her just slaying it on that huge stage with her red outfit looking amazing. And then I put in a clip of me being pregnant, dancing terribly with my little baby at the Y M C A. And then the last piece of content I put in was, or more accurately, that was the text. And then there's a picture of me face planted downwards, literally laying in a bed passed out. And that video did really well because it played off a recent event. I posted it exactly after the Super Bowl ended within a few hours. So it was in the zeitgeist, it was in the time that everyone's talking about it, and it just showed a different side of me. I'm not always teaching people video tips, I'm not always talking about mom's exit interview. So it's a fun way for people to connect me in a different way.
(25:57):
When you do work off of a recent event, pick a moment that everyone connects with, put your own spin on it, but be fast. You basically have to know that if you miss that window, you kind of lost the time to jump on that trend and to make it connect. So those are just a couple of tips. You're following those ease, educational, emotional and entertaining and different ways to execute that. Now, I challenge you. I want you to make a video like this. Tag me, Kim rit, tag me on social media and I will share it. So I hope this was helpful, and if you want more amazing tips, click for my free download that is in the show notes or it's right on my website, Kim rit, r i t t b e r g.com.
(26:41):
It would be absolutely awesome if you could please tell two people you know about this show. That is how us indie podcasters grow our show and share our hard work. Thank you so much for being here. Please follow the show on Apple or Spotify or wherever you listen, and please leave a five star rating and I love feedback on what resonated with you To drop me an email or dm, you can find us everywhere. Moms exit interview.com or on Instagram at kim rit bird, R I T T B E R G. Even though artificial intelligence AI thinks it's rit bird like a bird, it is not. And you can leave that feedback inside your review on the podcast app. That's another way. And if you run a business and want to up your content and social media, you're thinking, I want to get more leads and more clients through video and podcast drop me line. That is exactly what I do for businesses and professionals my newsletter, sign up and more infos@kimrit.com or in the show notes. This is Mom's Exit interview. I'm your host and executive producer Kim Rit Bird. The show is produced by Henry Street Media. The editor for this episode is Jillian Grover. See you next time.
(27:51):
If you're the parent of a college bound student, you're probably feeling mixed emotions right now as acceptance letters and financial aid offers arrive, excited and proud of your student, but also stressed thinking about how you're going to pay for it all. Take my advice and check out College Ave Student Loans. They are the emotional support system to guide you through the college journey from start to finish. With College Ave, you'll get free access to tools and resources that make the financial road to college easier. Like their student loan calculator that lets you see how a future loan can work for you and your budget. Plus, every month they give away a thousand dollars scholarship to one Lucky family. Entering is fast and easy, and winning could have a big impact on your college expenses. Visit college ab.com/exit interview. Trust me, it's a better student loan experience. There's no purchase necessary to enter or win the scholarship. See official contest rules for details@collegeave.com slash exit interview.